Gatorade’s Spring/Summer 2022 US campaign, promoting its new Gatorade Fit product, sees six-time NBA All-Star Damian Lillard and a World Champion boxer Ryan Garcia climb in to the ring together for a cross-sport hypothetical commercial called ‘All G’. The campaign, which was a result of a collaboration with agency TBWA\Chiat\Day and Farm League, promotes the… Continue reading Gatorade Fit Sports Crossover Campaign Sees Lillard & Garcia Trade Punches In Boxer vs Baller ‘All G’ Ad
Tag: Damian Lillard
Gatorade Teams Up With Damian Lillard & Ryan Garcia To Welcome Athletes To Its ‘All G’
A pair of US sports stars – one from the NBA and the other from the world of boxing – fronted a new campaign from energy drink Gatorade which positions the drink as the ideal product for athletes of all disciplines. The PepsiCo owned market-leading sports drink teamed up with the Portland Trailblazers’ point… Continue reading Gatorade Teams Up With Damian Lillard & Ryan Garcia To Welcome Athletes To Its ‘All G’
NBA Stars ‘Sell Out’ To Hulu In All-Star Ads That Highlight Brand/Endorser Transparency Trend
Three of the NBA biggest stars front a new campaign for Hulu’s live sports content that blatantly focuses on their reasons for appearing in the creative – they are being paid for it and they want the money. Titled ‘Hulu Sellouts’, the campaign’s broadcast debut came during the 2019 NBA All-Star telecast and was… Continue reading NBA Stars ‘Sell Out’ To Hulu In All-Star Ads That Highlight Brand/Endorser Transparency Trend
Lillard Fronts BioFreeze ‘Overcome’ Campaign Released To Leverage the NBA All-Star Game
Ahead of the NBA All-Star Weekend, NBA star Damian Lillard fronts a new campaign, called ‘Overcome’, for pain relief brand Biofreeze. The integrated campaign is led by a hero film fronted by the Portland Trail Blazers point guard. The creative features Lillard fighting through adversity from day one – from his size (he… Continue reading Lillard Fronts BioFreeze ‘Overcome’ Campaign Released To Leverage the NBA All-Star Game
Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign
A seemingly contradictory campaign from Adidas for its Superstar shoe sees the sports apparel giant question the role of social media in personal validation via a social media led initiative fronted by a set of its biggest star ambassadors. Musicians Pharrell and Rita Ora join sports stars David Beckham and Damian Lilllard to explore… Continue reading Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign
Adidas’ Comic ‘NBA Swingman’ Body Double Campaign
As the new hoops season starts the NBA’s uniform and apparel supplier Adidas is rolling out a new humorous campaign, ‘NBA Swingman’, to promote its revamped jersey design. To celebrate the tip-off of the 2014/15 season, the German sportswear giant gathered its elite basketball ambassadors and their swingman body doubles and simply let them… Continue reading Adidas’ Comic ‘NBA Swingman’ Body Double Campaign
