Gatorade Fit Sports Crossover Campaign Sees Lillard & Garcia Trade Punches In Boxer vs Baller ‘All G’ Ad

Gatorade’s Spring/Summer 2022 US campaign, promoting its new Gatorade Fit product, sees six-time NBA All-Star Damian Lillard and a World Champion boxer Ryan Garcia climb in to the ring together for a cross-sport hypothetical commercial called ‘All G’.   The campaign, which was a result of a collaboration with agency TBWA\Chiat\Day and Farm League, promotes the… Continue reading Gatorade Fit Sports Crossover Campaign Sees Lillard & Garcia Trade Punches In Boxer vs Baller ‘All G’ Ad

Gatorade Teams Up With Damian Lillard & Ryan Garcia To Welcome Athletes To Its ‘All G’

A pair of US sports stars – one from the NBA and the other from the world of boxing – fronted a new campaign from energy drink Gatorade which positions the drink as the ideal product for athletes of all disciplines.   The PepsiCo owned market-leading sports drink teamed up with the Portland Trailblazers’ point… Continue reading Gatorade Teams Up With Damian Lillard & Ryan Garcia To Welcome Athletes To Its ‘All G’

Gymshark Celebrates ‘The Return Of Ryan Garcia’ In Boxing Journey Campaign & Bespoke Robe

A heartfelt ad from sportswear challenger Gymshark leveraged the return to the ring of US national boxing champion and athlete ambassador Ryan Garcia fronted a campaign championing his personal, community and family values   Launched ahead of comeback king Garcia’s 9 April return to the ring, which saw the brand endorser defeat Ghanian Emmanuel Tagoe… Continue reading Gymshark Celebrates ‘The Return Of Ryan Garcia’ In Boxing Journey Campaign & Bespoke Robe