An emotional Gatorade commercial narrated by music megastar Beyoncé pays tribute to brand ambassador Serena Williams as she starts her final Grand Slam at the 2022 US Open. The PepsiCo owned sports drink spot, titled ‘Love Means Everything’, celebrated Williams’ record-breaking tennis career on the eve of the tournament and highlights he she started a… Continue reading Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open
Tag: TBWA Chiat Day
Gatorade Fit Sports Crossover Campaign Sees Lillard & Garcia Trade Punches In Boxer vs Baller ‘All G’ Ad
Gatorade’s Spring/Summer 2022 US campaign, promoting its new Gatorade Fit product, sees six-time NBA All-Star Damian Lillard and a World Champion boxer Ryan Garcia climb in to the ring together for a cross-sport hypothetical commercial called ‘All G’. The campaign, which was a result of a collaboration with agency TBWA\Chiat\Day and Farm League, promotes the… Continue reading Gatorade Fit Sports Crossover Campaign Sees Lillard & Garcia Trade Punches In Boxer vs Baller ‘All G’ Ad
Gatorade Pairs Up With Lee, Enmanuel & Williams For ‘Make Your Own Footsteps’ Campaign
Gatorade teamed up with athlete ambassador and US Olympic artistic gymnast Sunisa ‘Suni’ for the latest episode in its #FuelTomorrow campaign with a commercial called ‘Make Your Own Footsteps With Suni Lee’. Built around the idea that role models create their own paths and created in harness with agency TBWA\Chiat\Day, the spot dropped on… Continue reading Gatorade Pairs Up With Lee, Enmanuel & Williams For ‘Make Your Own Footsteps’ Campaign
Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative
Gatorade used the 2022 NBA All-Star Weekend to debut a new multi-channel campaign promoting its ‘Fuel Tomorrow’ initiative which focuses on youngsters and aims to get them engaged with and participating in sport by lowering barriers to entry. The project will see Gatorade team up with its athlete ambassador stable to not only raise awareness of… Continue reading Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative
LeBron James Tips Off PepsiCo Partnership With Mountain Dew Energy Rise ‘Morning Makes You’
NBA megastar LeBron James tipped off his new highly publicised partnership with PepsiCo on 13 May by fronting a new campaign for Mountain Dew Energy Rise called ‘Morning Makes You’. The comic energy drink campaign poses the question who, or what, James would be if he had chosen to take it easy in the… Continue reading LeBron James Tips Off PepsiCo Partnership With Mountain Dew Energy Rise ‘Morning Makes You’
Nissan Extends ‘Heisman House’ Campaign To Leverage NCAA College Football Kick Off
The coveted Heisman Trophy, awarded annually to the best player in college football, sits at the core of NCAA partner Nissan’s ongoing ‘Heisman House’ campaign leveraging the start of the 2019/20 football season with creative featuring a line-up of past winners. To start the ninth year of the Nissan ‘Heisman House’ campaign, developed with… Continue reading Nissan Extends ‘Heisman House’ Campaign To Leverage NCAA College Football Kick Off
