Gatorade used the 2022 NBA All-Star Weekend to debut a new multi-channel campaign promoting its ‘Fuel Tomorrow’ initiative which focuses on youngsters and aims to get them engaged with and participating in sport by lowering barriers to entry. The project will see Gatorade team up with its athlete ambassador stable to not only raise awareness of… Continue reading Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative
Tag: Walmart
Sam’s Club Rolls Out College Athlete Grant #TeamSamsClub To Recruit Students Named Sam
September saw Sam’s Club, the US membership-only retail warehouse chain owned and operated by Walmart, launch a programme leveraging the NCAA’s new NIL (Names, Images, Likeness) rules for college sports stars through a student sports grant initiative for an initial team of 10 college athlete ambassadors. Sam’s Club, which was founded in 1983, was… Continue reading Sam’s Club Rolls Out College Athlete Grant #TeamSamsClub To Recruit Students Named Sam
