Dick’s Sporting Goods partnered with Nike and a team drawn from the Beavertown sportswear giant’s athlete ambassador stable for the US retailer’s biggest marketing partnership to date and the second wave of its ‘Sports Changes Lives’ campaign. Like the first campaign phase, the campaign message is based around how sport changes lives and the… Continue reading Dick’s Sporting Goods & Nike/Jordan Ambassadors Front ‘Sport Changes Lives’ Campaign Phase 2
Tag: Dick’s Sporting Goods
Dick’s Sporting Goods Links Roblox Virtual ‘School Of Sport’ To ‘Sport Your Style’ Campaign
Late July saw Dick’s Sporting Goods throw open the doors to an interactive ‘School Of Sport’ space on Roblox to leverage the late summer back-to-school buying spree. Launched in the popular gaming and early metaverse platform Roblox, the ‘School of Sport’ focuses on blending sports and style and enables users to explore a branded… Continue reading Dick’s Sporting Goods Links Roblox Virtual ‘School Of Sport’ To ‘Sport Your Style’ Campaign
Dick’s Sporting Goods & Just Women’s Sports Link For $150,000 Women’s NCAA March Madness Bracket Challenge
March saw giant US sports retailer Dick’s Sporting Goods team up with women’s sports multimedia platform Just Women’s Sport (JWS) to offer hoops fans a $150,000 grand prize – the largest first-place prize ever awarded in women’s college basketball – for the winner of the ‘2022 Just Women’s Sports x Dick’s Bracket Challenge’. The… Continue reading Dick’s Sporting Goods & Just Women’s Sports Link For $150,000 Women’s NCAA March Madness Bracket Challenge
Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative
Gatorade used the 2022 NBA All-Star Weekend to debut a new multi-channel campaign promoting its ‘Fuel Tomorrow’ initiative which focuses on youngsters and aims to get them engaged with and participating in sport by lowering barriers to entry. The project will see Gatorade team up with its athlete ambassador stable to not only raise awareness of… Continue reading Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative
‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection
Launched on ‘Candace Parker Day’ in Chicago and timed to leverage the 2021 WNBA Playoffs, adidas rolled out a global campaign in tandem with Dick’s Sporting Goods fronted by Chicago Sky star and two-time WNBA MVP Candace Parker running under its ‘Impossible Is Nothing’ brand platform. Led by a global campaign film which pays homage… Continue reading ‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection
Dick’s Sporting Goods Celebrates (USA) Mother’s Day 2021 With ‘Our First Coaches’ Campaign
Dick’s Sporting Goods launched a Mother’s Day 2021 campaign (9 May) championing women led by a spearheaded spot called ‘Our First Coaches’. The campaign sees the retailer continue to position itself as a champion of female athletes and the hero 60-second commercial showcases its female executives as mothers, coaches and cheerleaders while their kids… Continue reading Dick’s Sporting Goods Celebrates (USA) Mother’s Day 2021 With ‘Our First Coaches’ Campaign
DICK’S Sporting Goods Launches e-Commerce Focused ‘Every Season Starts At…’ Festive Marketing Campaign
Following in the footsteps of last year’s holiday campaign, DICK’s Sporting again teamed up with agency Anomaly NY to bring back the loveable holiday present animated characters who appeared in the 2019 festive ‘The New Kid‘ commercial. The 2020 version sees the same group escapes from a DICK’S Sporting Goods Distribution Centre, commandeer a delivery truck, and… Continue reading DICK’S Sporting Goods Launches e-Commerce Focused ‘Every Season Starts At…’ Festive Marketing Campaign
Dick’s Sporting Goods Launches A Crowd-Sourced ‘Long Live Sport’ Social Campaign
Dick’s Sporting Goods released a crowd-sourced campaign based around an online video called #LongLiveSport. The spot, which was released across the sports retailer’s social media channels on 29 March, seeks to celebrate – through consumer-created example clips – how many across the world are still enjoying sport at home. The objective is to… Continue reading Dick’s Sporting Goods Launches A Crowd-Sourced ‘Long Live Sport’ Social Campaign
‘The New Kid’ Embarks On A Sneaky Sneakers Journey In Dick’s Sporting Goods Xmas Ad
Mid November saw the launch of a festive DICK’S Sporting Goods Christmas campaign, called ‘The New Kid’, which sees a store come to life after closing time and a youngster embark on a fun filled journey of friendship and discovery – but instead of a wide-eyed child the protagonist is a new Nike Air Max… Continue reading ‘The New Kid’ Embarks On A Sneaky Sneakers Journey In Dick’s Sporting Goods Xmas Ad
Adidas & Dick’s Leverage MLB Playoffs Via Shoe-Selling Snapchat Game ‘Baseball’s Next Level’
Adidas teamed up with Dick’s Sporting Goods for an MLB Playoffs inspired Snapchat video game which is the first to enables users to both play and purchase products directly through the app. Launched in late October to coincide with the Playoffs and World Series, ‘Baseball’s Next Level’ is a home-run derby style game playable… Continue reading Adidas & Dick’s Leverage MLB Playoffs Via Shoe-Selling Snapchat Game ‘Baseball’s Next Level’
Dick’s Sporting Goods Foundation Challenges School Sports Cuts With ‘To Whom It May Concern’
Sports retailer Dick’s Sporting Goods set out to challenge the widespread trend for school sports programme cuts with a national US campaign aimed at offering access to sports for one million young athletes by 2024. Through its Dick’s Sporting Goods Foundation, the national retailer launched an initiative across the country promoted through a multi-channel… Continue reading Dick’s Sporting Goods Foundation Challenges School Sports Cuts With ‘To Whom It May Concern’
Nike & Dick’s Sporting Goods Team Up To Reclaim Sport As Fun In ‘Play It Like You Own It’ Campaign
A new dual branded US campaign called ‘Play It Like You Own It’ from Nike and Dick’s Sporting Goods showcases different kids taking charge of their own training – having fun finding their limits. The creative, developed by long-time Nike creative agency Wieden+Kennedy, depicts kids reclaiming their respective sports One scene shows children… Continue reading Nike & Dick’s Sporting Goods Team Up To Reclaim Sport As Fun In ‘Play It Like You Own It’ Campaign
