The giant US sports retailer’s community and cause arm shined the spotlight on a beloved organisation – Co-Op City Tennis – via a touching short film focused on respect and leadership. Created in partnership with agency Anomaly and Park Pictures (and directed by Savanah Leaf), the spot was launched in December and shot on… Continue reading Dick’s Sporting Goods Foundation Film Shines A Light On NYC Community ‘Co-Op City Tennis’
Tag: Dick’s Sporting Goods Foundation
Dick’s Sporting Goods Foundation Challenges School Sports Cuts With ‘To Whom It May Concern’
Sports retailer Dick’s Sporting Goods set out to challenge the widespread trend for school sports programme cuts with a national US campaign aimed at offering access to sports for one million young athletes by 2024. Through its Dick’s Sporting Goods Foundation, the national retailer launched an initiative across the country promoted through a multi-channel… Continue reading Dick’s Sporting Goods Foundation Challenges School Sports Cuts With ‘To Whom It May Concern’
