The Lawn Tennis Association (LTA), the UK national governing body of tennis, launched a summer season, pre-Wimbledon ‘The Tennisables’ marketing push starring Emma Raducanu and Jack Draper which set out to inspire a new generation of kids to play the game and make tennis more engaging, accessible and fun. The integrated advertising and brand… Continue reading LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis
Tag: Kids
Mondelez ‘Biskuat Academy’ Helps Nurture The Next Generation Of Footballers In Indonesia Campaign Led by FC Persigawa Founder Aji
Mondelez Biskuat, a famous biscuit in Indonesia, rolled out a campaign in September which marked the return of the ‘Biskuat Academy’: a long-running sports marketing programme reinforcing the brand’s values-led mission to nurture true inner strength amongst the country’s children. Developed by Leo Burnett Indonesia and produced through Directors Think Tank (Malaysia), the campaign… Continue reading Mondelez ‘Biskuat Academy’ Helps Nurture The Next Generation Of Footballers In Indonesia Campaign Led by FC Persigawa Founder Aji
ECB’s ‘The Hundred’ Builds ‘The Space Bowl’ Cricket Stadium In Minecraft To Engage Youngsters
In the first week of July, a month ahead of the start of its second season, the England and Wales Cricket Board’s (ECB) ‘The Hundred’ tournament linked up with a team of 10 kids to create an immersive stadium build in the world’s leading sandbox video game – Minecrafthttps://www.minecraft.net/en-us. The project saw The Hundred… Continue reading ECB’s ‘The Hundred’ Builds ‘The Space Bowl’ Cricket Stadium In Minecraft To Engage Youngsters
Audi Blends Sustainability & Speed In Spot Starring World & Olympic Long Jump Champ Malaika Mihambo
A new campaign from Audi promoting its Q4 Sportback e-tron combines themes of speed and sustainability and is led by a hero commercial starring World and Olympic long jump champion Malaika Mihambo. Titled ‘Progress Starts At The Finish Line’, the Malaika Mihambo and Audi Q4 e-tron campaign debuted on 30 September and is themed… Continue reading Audi Blends Sustainability & Speed In Spot Starring World & Olympic Long Jump Champ Malaika Mihambo
Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative
On 9 September Clif Kid, the Clif Bar owned food brand, aimed to engage younger consumers and inspire confidence in kids with a back-to-school campaign fronted by 13-year-old professional skateboarder Sky Brown. The Team GB Olympic medallist fronts a mobile augmented reality experience which enables children to wear Sky Brown’s own helmet in photographs… Continue reading Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative
Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Ahead of the 2021 UEFA Champions League Final and launched around the climax of the Premier league season, Cisco leveraged its partnership with four City Football Group clubs through a ‘Prep Talk’ content social series which sees young supporters ask players questions via Cisco Webex. The ‘Prep Talk’ online video series, which debuted on… Continue reading Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Dick’s Sporting Goods Foundation Film Shines A Light On NYC Community ‘Co-Op City Tennis’
The giant US sports retailer’s community and cause arm shined the spotlight on a beloved organisation – Co-Op City Tennis – via a touching short film focused on respect and leadership. Created in partnership with agency Anomaly and Park Pictures (and directed by Savanah Leaf), the spot was launched in December and shot on… Continue reading Dick’s Sporting Goods Foundation Film Shines A Light On NYC Community ‘Co-Op City Tennis’
Ukactive & Nike Launch ‘Move Crew’ Programme To Keep Kids Active During Covid-19 Lockdown
Nike and ukactive have partnered on a new programme to keep UK children aged between 7 and 12 years old active during the coronavirus lockdown called ‘Move Crew’. The service sets out to support kids keeping up the recommended target of 60 minutes of daily exercise during the Covid-19 crisis and was developed using… Continue reading Ukactive & Nike Launch ‘Move Crew’ Programme To Keep Kids Active During Covid-19 Lockdown
‘Play’ – Spark & Gilbert Rugby
In autumn/winter 2019 a partnership between New Zealand telecoms company Spark and rugby equipment brand Gilbert launched in October 2019 blended marketing and a research project aiming to generate a healthier balance of screen time and active play based around a Bluetooth-enabled rugby ball. Territory: New Zealand Agency: Colenso BBDO To bring… Continue reading ‘Play’ – Spark & Gilbert Rugby
Nike’s Joyous Anthemic ‘You’re It’ Girls Rallying Cry & Games Lead Brand’s First Kids Campaign
The familiar kids game name ‘You’re It’ acts as a rallying cry for children to push their limits in Nike’s latest campaign which sets out to bring the brand’s familiar, iconic, high-adrenaline and visually fluid creative approach to a younger demographic. ‘You’re It’ flips ‘being it’ from a negative to a positive as it… Continue reading Nike’s Joyous Anthemic ‘You’re It’ Girls Rallying Cry & Games Lead Brand’s First Kids Campaign
‘Las Batas Mas Fuertes’ Sees Panenka & Xuxu Turn Football Shirts Into Hospital Gowns
Spanish football magazine Panenka teamed up with creative agency We Are Xuxa on an admirable and inventive initiative to turn genuine football shirts into hospital gowns for children. The idea behind the project was based on the principle that when you wear your favourite team’s jersey you become braver and stronger and that those… Continue reading ‘Las Batas Mas Fuertes’ Sees Panenka & Xuxu Turn Football Shirts Into Hospital Gowns
Liverpool’s Gomez & EA Sports Back Pupil-Created Premier League Primary Stars ‘Ultimate PE Lesson’
Late June saw EA SPORTS reward the winners of its Premier League Primary Stars ‘Ultimate PE Lesson’ competition by giving them the chance to film their lesson alongside Liverpool and England defender Joe Gomez. The initiative mechanic used the very same motion capture technology that is used to create player movements in EA SPORTS… Continue reading Liverpool’s Gomez & EA Sports Back Pupil-Created Premier League Primary Stars ‘Ultimate PE Lesson’
