A new campaign from Audi promoting its Q4 Sportback e-tron combines themes of speed and sustainability and is led by a hero commercial starring World and Olympic long jump champion Malaika Mihambo. Titled ‘Progress Starts At The Finish Line’, the Malaika Mihambo and Audi Q4 e-tron campaign debuted on 30 September and is themed… Continue reading Audi Blends Sustainability & Speed In Spot Starring World & Olympic Long Jump Champ Malaika Mihambo
Tag: Children
Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative
On 9 September Clif Kid, the Clif Bar owned food brand, aimed to engage younger consumers and inspire confidence in kids with a back-to-school campaign fronted by 13-year-old professional skateboarder Sky Brown. The Team GB Olympic medallist fronts a mobile augmented reality experience which enables children to wear Sky Brown’s own helmet in photographs… Continue reading Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative
Rakuten, United Nations & FC Barcelona’s ‘Goals Beyond The Game’ Supports Social Development Goals
The 2018 ‘Goals Beyond the Game’ campaign, which showcased Rakuten and FC Barcelona’s shared support for the United Nation’s ‘Social Development Goals’, revolved around an online hub where fans could learn about the goals and were encouraged to make personal pledges for a better future and climaxed with child ambassadors promoted the initiatives at the… Continue reading Rakuten, United Nations & FC Barcelona’s ‘Goals Beyond The Game’ Supports Social Development Goals
Colorado University & Children’s Hospital Team Up For Kids Drawing Football Season Ticket Initiative
The end of July sees the unveiling and roll out of Colorado University (CU) Athletics 2018 football season tickets and this year’s tix feature drawings from kids at Children’s Hospital Colorado. The CU football ticket designs were chosen from an art contest for patients at the Children’s Hospital Colorado. In total, 25 drawings were… Continue reading Colorado University & Children’s Hospital Team Up For Kids Drawing Football Season Ticket Initiative
Sponsor Joie Baby & Liverpool’s Salah Surprise Schoolkids In Anfield Commentary Stunt
20 local Liverpool school children, Egyptian striker Mohamed Salah and Liverpool FC worked with club sponsor Joie Baby on a joyful prank promotion celebrating the partnership between the Merseyside club and kids products brand. The stunt, which is the latest edition of the ‘Kop Kids: in association with Joie Baby’ series, sees a group… Continue reading Sponsor Joie Baby & Liverpool’s Salah Surprise Schoolkids In Anfield Commentary Stunt
EE’s ‘Light The Arch’ Teaches Kids To Code Via A Wembley Light Show
Spring saw UK mobile telecoms provider EE leverage its sponsorship of Wembley by offering kids a chance to create a light show for the stadium’s famous arch via a code teaching app. Focusing on an initiative that teaches seven to 11-year-olds how to code, Wembley stadium sponsor EE is running the educational initiative in… Continue reading EE’s ‘Light The Arch’ Teaches Kids To Code Via A Wembley Light Show
Aegon Backs Scottish Breakfast Club
One much admired business to community education-led scheme is Aegon’s role as founding partner of the Breakfast Club initiative in Scotland. Closely watched and much praised by sponsorship professionals, this global insurance giant is not only the principle backer but is genuinely deeply involved in this Edinburgh based community initiative. The objective of this sponsorship… Continue reading Aegon Backs Scottish Breakfast Club
