The first brand campaign from Kiwi sports streamer Spark Sport urges viewers to see sport differently by understanding that in-match moments affect more than just the game itself, but can also affect cultures, family, lifestyles, rules and trends. For Spark, the creative suggests that sport isn’t just about big moments from big stars in… Continue reading Streamer Spark Sport Invites New Zealanders To Look At Sport From Alternative Perspectives
Tag: Colenso BBDO
Telco Spark Incentivizes NZ Kids Physical Activity Via Screen Time Allowance Via High-Tech Rugby Ball
New Zealand telecoms company Spark created its own technology-enabled, Bluetooth rugby ball which was designed to translate physical activity into a screen-time allowance for kids in an initiative which aims to encourage and incentivise healthier lifestyles amongst the nation’s children. The initiative saw the telco team up with agency Colenso BBDO on a project… Continue reading Telco Spark Incentivizes NZ Kids Physical Activity Via Screen Time Allowance Via High-Tech Rugby Ball
‘Play’ – Spark & Gilbert Rugby
In autumn/winter 2019 a partnership between New Zealand telecoms company Spark and rugby equipment brand Gilbert launched in October 2019 blended marketing and a research project aiming to generate a healthier balance of screen time and active play based around a Bluetooth-enabled rugby ball. Territory: New Zealand Agency: Colenso BBDO To bring… Continue reading ‘Play’ – Spark & Gilbert Rugby
New Zealand Dairy Brand Anchor’s Festive Campaign Celebrates The World’s Greatest Athlete
A new New Zealand Christmas campaign from Fonterra milk brand Anchor champions seasoned athlete Santa Claus as the world’s greatest athlete. The campaign for the Fonterra owned New Zealand multinational dairy co-operative, developed by creative agency Colenso BBDO, is based on the idea that Anchor has a long standing endorser/consumer partnership with seasoned, super… Continue reading New Zealand Dairy Brand Anchor’s Festive Campaign Celebrates The World’s Greatest Athlete
