Leveraging the start of the UEFA Champions League 2023/24 knockout stages, UCL partner Lay’s teamed up with ambassadors and football legends David Beckham and Thierry Henry for a long-form, in-stadium shot spot filmed during a match called ‘Chip Cam’ Rolling out from 22 February, the spot – the latest content in the Frito-Lay brand’s ongoing… Continue reading Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game
Tag: Meta
Foot Locker ‘Sneaker Season’ Back To School And Beyond Campaign
Foot Locker’s ‘Sneaker Season’ campaign, which launched on 5 July, seeks to add new sports footwear to the list of regular consumer summer stalwart purchases as its begins its annual push for back-to-school front-of-mind. The campaign, the first marketing work from the company’s new global creative agency of record Preacher which began working with… Continue reading Foot Locker ‘Sneaker Season’ Back To School And Beyond Campaign
Hoka’s ‘Fly Human Fly: Murmuration’ Integrated Global Campaign Champions Community & Movement
Mid-June saw disruptive sneaker brand Hoka launch the largest global integrated marketing campaign in its history with creative based around the concept of ‘murmuration’ – a flocking behaviour amongst birds. Running within the umbrella ‘Fly Human Fly’ brand platform which Hoka debuted in 2022 (and uses the #FlyHumanFly hashtag and tagline), the Deckers Brands-owned… Continue reading Hoka’s ‘Fly Human Fly: Murmuration’ Integrated Global Campaign Champions Community & Movement
LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis
The Lawn Tennis Association (LTA), the UK national governing body of tennis, launched a summer season, pre-Wimbledon ‘The Tennisables’ marketing push starring Emma Raducanu and Jack Draper which set out to inspire a new generation of kids to play the game and make tennis more engaging, accessible and fun. The integrated advertising and brand… Continue reading LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis
Vodafone UK Summer #FeelTheConnection Wimbledon Campaign Features Hewitt, Reid, Draper, Burrage & Raducanu
Vodafone, Wimbledon’s Official Connectivity Partner, launched a multi-channel, tournament-themed, #FeelTheConnection summer campaign in early June which featured all of the telco’s UK tennis ambassadors: Alfie Hewett, Gordon Reid, Emma Raducanu, Jack Draper and Jodie Burrage. The marketing burst showcases the power of connection and focuses on how connection can fuel sporting champions. Created in… Continue reading Vodafone UK Summer #FeelTheConnection Wimbledon Campaign Features Hewitt, Reid, Draper, Burrage & Raducanu
Meta Activates Rugby WC Partnership Via Avatar Creator Helping Fans Show Passion In ‘New Dimension’
Tech giant and Facebook parent Meta, an official sponsor of the 2023 Rugby World Cup in France, released an ‘New Dimension’ Augmented Reality (AR) campaign leveraging its tournament tie-up which allows fans to showcase their eclectic passions for their national teams. Meta, which is also the tournament’s official social media services supplier, has developed… Continue reading Meta Activates Rugby WC Partnership Via Avatar Creator Helping Fans Show Passion In ‘New Dimension’
Gymbox New Year OOH Campaign Cuts Through The Clichés With Comic Graffiti Copy
A 2023 New Year campaign from UK exercise outfit Gymbox offers the brand’s own attitudinal take on classic fitness quotes as it seeks to cut through the exercise bullshit, gym nonsense and fitness industry motivational commandments to position Gymbox as the lively alternative to the more traditional and serious approach of competitor big gym chains.… Continue reading Gymbox New Year OOH Campaign Cuts Through The Clichés With Comic Graffiti Copy
Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range
Australian sports retailer Rebel partnered with agencies OMD Create and Unbound on a gamified basketball experience called ‘Play Like’ which allows hoops fans to assemble on a virtual court throughout the 2023 NBL season via social AR filters built on the Meta platform ‘Spark AR’. The initiative, which activates rebel’s official retail partnership with… Continue reading Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range
WhatsApp Teams Up With NBA Superstar Giannis Antetokounmpo For ‘Naija Odyssey’ Short Film
WhatsApp worked with National Basketball Association (NBA) superstar Giannis Antetokounmpo on a short film titled ‘Naija Odyssey’ which explores the importance of international communication connectivity and how WhatsApp has enabled the Greek/Nigerian hoops hero to reach his athletic potential abroad ‘while remaining true to his roots’. The four-chapter short is narrated by Antetokounmpo and his mother.… Continue reading WhatsApp Teams Up With NBA Superstar Giannis Antetokounmpo For ‘Naija Odyssey’ Short Film
Facebook Parent Meta Champions East African ‘Team Amani’ Cycling Team In Tech-Led Campaign
The final week of August saw Facebook parent company Meta release a metaverse focused campaign championing its support for East African professional cycling squad ‘Team Amani’: a 12-person team of male and female cyclists from several African countries (including Kenya, Rwanda, and Uganda) dedicated to promoting inclusivity and opportunity. ‘Amani’ means ‘peace’ in Swahili and this spirit shines… Continue reading Facebook Parent Meta Champions East African ‘Team Amani’ Cycling Team In Tech-Led Campaign
NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest
The National Basketball Association (NBA) launched a new virtual reality (VR) ‘NBA Lane’ campaign on partner Meta’s Quest’s headset platform to engage fans during the end-of-season Playoffs and the NBA Finals. ‘NBA Lane’, the league’s multi-platform, multi-stage 75th anniversary campaign, rolled out to Meta Quest 2 users aged and older in the US and… Continue reading NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest
WhatsApp Signs-Up NBA Super Star Giannis Antetokounmpo As First Brand Ambassador & Activates Via ‘234 Hoodie’
Announced to leverage spiking interest around the 2022 NBA All-Star Weekend, WhatsApp unveiled its first global ambassador endorsement deal with Milwaukee Bucks power forward Giannis Antetokounmpo and promoted the partnership through a campaign based around a customised hoodie featuring the ‘234’ international dialling code for Nigeria – his family’s homeland. The Meta-owned social app,… Continue reading WhatsApp Signs-Up NBA Super Star Giannis Antetokounmpo As First Brand Ambassador & Activates Via ‘234 Hoodie’
