Mid-June saw disruptive sneaker brand Hoka launch the largest global integrated marketing campaign in its history with creative based around the concept of ‘murmuration’ – a flocking behaviour amongst birds. Running within the umbrella ‘Fly Human Fly’ brand platform which Hoka debuted in 2022 (and uses the #FlyHumanFly hashtag and tagline), the Deckers Brands-owned… Continue reading Hoka’s ‘Fly Human Fly: Murmuration’ Integrated Global Campaign Champions Community & Movement
