Tag Archives: Paid Social

Hoka’s ‘Fly Human Fly: Murmuration’ Integrated Global Campaign Champions Community & Movement Hoka’s ‘Fly Human Fly: Murmuration’ Integrated Global Campaign Champions Community & Movement

Hoka’s ‘Fly Human Fly: Murmuration’ Integrated Global Campaign Champions Community & Movement

Mid-June saw disruptive sneaker brand Hoka launch the largest global integrated marketing campaign in its history with creative based around the concept of ‘murmuration’ – a flocking behaviour amongst >>
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ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés

ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés

Spring 2023 saw ASICS hijack familiar beauty brand codes and clichés in a UK campaign built around the message that it is exercise that transforms, lifts and revitalises body >>
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Orangetheory Fitness’ ‘Newvember’ Campaign Aims To Alleviate The Fears Still Keeping people From the Gym Orangetheory Fitness’ ‘Newvember’ Campaign Aims To Alleviate The Fears Still Keeping people From the Gym

Orangetheory Fitness’ ‘Newvember’ Campaign Aims To Alleviate The Fears Still Keeping people From the Gym

Orangetheory Fitness (OTF) launched a ‘Newvember’ membership push with a campaign designed to solidify its membership numbers by drawing on the key insight that ‘the enemy for OTF is >>
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Nike Promotes New ‘Grenfell Athletic FC’ Strip Via ‘Fabric Of The Community’ Campaign Nike Promotes New ‘Grenfell Athletic FC’ Strip Via ‘Fabric Of The Community’ Campaign

Nike Promotes New ‘Grenfell Athletic FC’ Strip Via ‘Fabric Of The Community’ Campaign

The last week of June saw Nike and partners kick off a campaign promoting its latest Grenfell Athletic FC kit through an initiative titled ‘Fabric Of The Community’ which >>
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Mike Tyson Adds Fizz To New US ‘It’s Mike’s’ Campaign For Mike’s Hard Lemonade Seltzer Mike Tyson Adds Fizz To New US ‘It’s Mike’s’ Campaign For Mike’s Hard Lemonade Seltzer

Mike Tyson Adds Fizz To New US ‘It’s Mike’s’ Campaign For Mike’s Hard Lemonade Seltzer

‘Iron’ Mike Tyson stars in humorous series of mid-March spots for Mike’s Hard Lemonade Seltzer called ‘It’s Mike’s’.   The national campaign, the first work from the brand’s new >>
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Australian Beef’s ‘Stories Of Greatness’ Look Ahead Of The 2020 Tokyo Olympics & Paralympics Australian Beef’s ‘Stories Of Greatness’ Look Ahead Of The 2020 Tokyo Olympics & Paralympics

Australian Beef’s ‘Stories Of Greatness’ Look Ahead Of The 2020 Tokyo Olympics & Paralympics

Mid-March saw Meat & Livestock Australia roll out a new ‘Stories For Greatness’ campaign for Australian Beef which fires the starters’ pistol on the countdown to the 2020 Tokyo >>
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