Inspiring Sports Marketing
10/05/2023
ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés
Spring 2023 saw ASICS hijack familiar beauty brand codes and clichés in a UK campaign built around the message that it is exercise that transforms, lifts and revitalises body >>
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13/12/2021
Orangetheory Fitness’ ‘Newvember’ Campaign Aims To Alleviate The Fears Still Keeping people From the Gym
Orangetheory Fitness (OTF) launched a ‘Newvember’ membership push with a campaign designed to solidify its membership numbers by drawing on the key insight that ‘the enemy for OTF is >>
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29/06/2021
Nike Promotes New ‘Grenfell Athletic FC’ Strip Via ‘Fabric Of The Community’ Campaign
The last week of June saw Nike and partners kick off a campaign promoting its latest Grenfell Athletic FC kit through an initiative titled ‘Fabric Of The Community’ which >>
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17/03/2021
Mike Tyson Adds Fizz To New US ‘It’s Mike’s’ Campaign For Mike’s Hard Lemonade Seltzer
‘Iron’ Mike Tyson stars in humorous series of mid-March spots for Mike’s Hard Lemonade Seltzer called ‘It’s Mike’s’. The national campaign, the first work from the brand’s new >>
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13/03/2020
Australian Beef’s ‘Stories Of Greatness’ Look Ahead Of The 2020 Tokyo Olympics & Paralympics
Mid-March saw Meat & Livestock Australia roll out a new ‘Stories For Greatness’ campaign for Australian Beef which fires the starters’ pistol on the countdown to the 2020 Tokyo >>
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