Tag: Achilles International

Hoka’s ‘Fly Human Fly: Murmuration’ Integrated Global Campaign Champions Community & Movement

Mid-June saw disruptive sneaker brand Hoka launch the largest global integrated marketing campaign in its history with creative based around the concept of ‘murmuration’ – a flocking behaviour amongst birds.   Running within the umbrella ‘Fly Human Fly’ brand platform which Hoka debuted in 2022 (and uses the #FlyHumanFly hashtag and tagline), the Deckers Brands-owned… Continue reading Hoka’s ‘Fly Human Fly: Murmuration’ Integrated Global Campaign Champions Community & Movement

Marathoners Who Didn’t Finish Get 2nd Chance In Degree’s ‘Not Done Yet’ SF Marathon Activation

Antiperspirant brand Degree and Tyler Cameron paired up with a trio of amateur runners to challenge self-doubt and motivate marathon runners to have a second attempt at competing the 26.2 miles of the 2022 San Francisco Marathon through an initiative called the ‘Not Done Yet Marathon Team’.   The ‘Degree Not Yet Marathon Team’, an… Continue reading Marathoners Who Didn’t Finish Get 2nd Chance In Degree’s ‘Not Done Yet’ SF Marathon Activation