Vodafone, Wimbledon’s Official Connectivity Partner, launched a multi-channel, tournament-themed, #FeelTheConnection summer campaign in early June which featured all of the telco’s UK tennis ambassadors: Alfie Hewett, Gordon Reid, Emma Raducanu, Jack Draper and Jodie Burrage. The marketing burst showcases the power of connection and focuses on how connection can fuel sporting champions. Created in… Continue reading Vodafone UK Summer #FeelTheConnection Wimbledon Campaign Features Hewitt, Reid, Draper, Burrage & Raducanu
Tag: Good Luck Messages
Cricket South Africa’s T20 Campaign Sees De Villiers Led ‘Fireball’ Video Go Viral
Cricket South Africa (CSA)’s theme song for the ICC T20 World Cup, ‘I’m On Fire’, has gone viral partly driven by the song-and-dance skills of swashbuckling cricket superstar and front man AB de Villiers. While other players also appear in the video, it is the big hitting de Villiers (one of the most destructive… Continue reading Cricket South Africa’s T20 Campaign Sees De Villiers Led ‘Fireball’ Video Go Viral
LG’s Global ‘100 Greatest Fans’ Story-Led Campaign Activates ICC World Cup
LG Electronics, a global ICC partner, kicked off its Cricket World Cup 2015 activation with a campaign called the ‘LG 100 Greatest Fans’ competition-led campaign. Crickets fans across the world were incentivised to show their own love of the game by upload their own cricket stories in the form of photos, videos and messages… Continue reading LG’s Global ‘100 Greatest Fans’ Story-Led Campaign Activates ICC World Cup
ECB Aims To Fans & Team For ICC Cricket World Cup with #LoveEngland
In the build up to the ICC Cricket World Cup 2015, the ECB calls for fans to get behind the England team through its hashtag-led #LoveEngland campaign. Launched in early February England fans are encouraged to post their own inspirational team talks, videos, pictures and messages on social media using #LoveEngland. A selection… Continue reading ECB Aims To Fans & Team For ICC Cricket World Cup with #LoveEngland
McDonald’s #CheersToSochi Links Fans/Teams/Protests
McDonald’s Sochi 2014 social campaign asks fans to send good luck messages to athletes and teams using the hashtag #CheersToSochi. Olympic fans, athlete supporters and fast food consumers can tweet messages (orr send them via the www.cheerstosochi.com website) which are then shared through a digital display in the McDonald’s within the Athletes’ Village where… Continue reading McDonald’s #CheersToSochi Links Fans/Teams/Protests
Samsung Team Russia’s Sochi 2014 Direct Contact Strategy
Samsung, IOC Worldwide Partner and Official Wireless Communications Equipment Provider of the Olympic Games, is rolled out a new phase of its Winter Olympics promotional campaign for Sochi 2014 led by its ‘Samsung Galaxy Team Russia’. Under its umbrella ‘Everyone’s Olympic Games’ strategy, Samsung is implementing a set of Games initiatives with promotional work… Continue reading Samsung Team Russia’s Sochi 2014 Direct Contact Strategy
