As the 2022/23 basketball season approaches its climax in the USA, audio brand JBL leveraged spiking hoops excitement with a campaign for its Endurance Peak 3 headphones fronted by former NBA champion and MVP Giannis Antetokounmpo called ‘Peaks On Peaks’. Conceived by Havas owned creative agency Annex 88 and developed with production house Fela,… Continue reading Giannis Antetokounmpo Muses On The Power Of Music In JBL ‘Peaks On Peaks’ Earphone Ad
Tag: Giannis Antetokounmpo
Giannis Antetokounmpo Stars In Google ‘Fixed On Pixel’ Super Bowl Commercial
NBA super star Giannis Antetokounmpo features in Google’s 2023 Super Bowl commercial which promotes the brand’s Pixel smartphone and focuses on how the handset fixes event the funniest of photo mishaps. The tech behemoth’s 90-second ‘Fixed On Pixel’ spot, which will debut on TV during the Big Game’s second quarter and dropped online on 8… Continue reading Giannis Antetokounmpo Stars In Google ‘Fixed On Pixel’ Super Bowl Commercial
WhatsApp Teams Up With NBA Superstar Giannis Antetokounmpo For ‘Naija Odyssey’ Short Film
WhatsApp worked with National Basketball Association (NBA) superstar Giannis Antetokounmpo on a short film titled ‘Naija Odyssey’ which explores the importance of international communication connectivity and how WhatsApp has enabled the Greek/Nigerian hoops hero to reach his athletic potential abroad ‘while remaining true to his roots’. The four-chapter short is narrated by Antetokounmpo and his mother.… Continue reading WhatsApp Teams Up With NBA Superstar Giannis Antetokounmpo For ‘Naija Odyssey’ Short Film
WhatsApp Signs-Up NBA Super Star Giannis Antetokounmpo As First Brand Ambassador & Activates Via ‘234 Hoodie’
Announced to leverage spiking interest around the 2022 NBA All-Star Weekend, WhatsApp unveiled its first global ambassador endorsement deal with Milwaukee Bucks power forward Giannis Antetokounmpo and promoted the partnership through a campaign based around a customised hoodie featuring the ‘234’ international dialling code for Nigeria – his family’s homeland. The Meta-owned social app,… Continue reading WhatsApp Signs-Up NBA Super Star Giannis Antetokounmpo As First Brand Ambassador & Activates Via ‘234 Hoodie’
Nike Basketball’s Giannis Antetokounmpo NBA MVP Hoop Salute ‘Mount Olympus’ Campaign
To celebrate athlete ambassador Giannis Antetokounmpo’s rise to the NBA elite and his MVP award, Nike released a Giannis signature shoe campaign that featured a basketball hoop planted at the summit of Mount Olympus. The sportswear behomoth’s shoe launch for the star – nicknamed the ‘Greek Freak’ – marks the first time that Nike… Continue reading Nike Basketball’s Giannis Antetokounmpo NBA MVP Hoop Salute ‘Mount Olympus’ Campaign
NBA Stars ‘Sell Out’ To Hulu In All-Star Ads That Highlight Brand/Endorser Transparency Trend
Three of the NBA biggest stars front a new campaign for Hulu’s live sports content that blatantly focuses on their reasons for appearing in the creative – they are being paid for it and they want the money. Titled ‘Hulu Sellouts’, the campaign’s broadcast debut came during the 2019 NBA All-Star telecast and was… Continue reading NBA Stars ‘Sell Out’ To Hulu In All-Star Ads That Highlight Brand/Endorser Transparency Trend
Giannis Antetokounmpo Fronts NBA 2K 19 ‘They Will Know Your Name’ Cover Campaign
NBA 2K19 unveils its new edition cover art with the continuation of its ‘They Will Know Your Name’ campaign spearheaded by a video featuring Giannis Antetokounmpo. The creative includes a set of Antetokounmpo references: from his Greek Freak nickname, to the six steps it takes him to get across the court, through his Milwaukee… Continue reading Giannis Antetokounmpo Fronts NBA 2K 19 ‘They Will Know Your Name’ Cover Campaign
