As the 2022/23 basketball season approaches its climax in the USA, audio brand JBL leveraged spiking hoops excitement with a campaign for its Endurance Peak 3 headphones fronted by former NBA champion and MVP Giannis Antetokounmpo called ‘Peaks On Peaks’. Conceived by Havas owned creative agency Annex 88 and developed with production house Fela,… Continue reading Giannis Antetokounmpo Muses On The Power Of Music In JBL ‘Peaks On Peaks’ Earphone Ad
Tag: Sound signature
Team Sky’s Tour Track: An Elite Sonic Logo Signature
Team Sky has linked with music producers The Elite to create a bespoke soundtrack called ‘Go Far’ to support the team’s bid for the 2012 Tour De France. Working from the premise that music has always had an important role to play within professional sport and professional cycling, the production duo’s brief was… Continue reading Team Sky’s Tour Track: An Elite Sonic Logo Signature