As the 2022/23 basketball season approaches its climax in the USA, audio brand JBL leveraged spiking hoops excitement with a campaign for its Endurance Peak 3 headphones fronted by former NBA champion and MVP Giannis Antetokounmpo called ‘Peaks On Peaks’. Conceived by Havas owned creative agency Annex 88 and developed with production house Fela,… Continue reading Giannis Antetokounmpo Muses On The Power Of Music In JBL ‘Peaks On Peaks’ Earphone Ad
Tag: Audio Visual
LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad
Late December saw Beats by Dre roll out a festive ‘Fatherhood’ campaign built around a montage of family footage and images of basketball super star LeBron James and his son Bronny to offer viewers a heart-tugging peek into their father/son bond. The campaign, developed with the Apple owned audio brand’s agency of record Translation,… Continue reading LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad
Canon ‘Never Break Your Flow’ High-Energy Hoops Game Campaign In France, Germany & UK
To celebrate and promote its latest wave of new camera technology, early May saw Canon Europe roll out a campaign called ‘Never Break Your Flow’ which was inspired by the rapidly-growing content creator community and focused on a high-energy basketball game. Created in harness with creative agency VCCP London, content studio Girl&Bear and media… Continue reading Canon ‘Never Break Your Flow’ High-Energy Hoops Game Campaign In France, Germany & UK
Hyundai Euro 2016 London FanDome: An Immersive 360 Audio-Visual Experience
Official Euro 2016 automotive partner Hyundai has unveiled an inventive, mammoth 360 audio-visual live experience space. This immersive UK experience, built in London’s King’s Cross area, aims to host 45,000 supporters (1000 per game) for the tournament’s 45 matches and is centred around the world’s first live reactive 360-degree screen. In fact, the… Continue reading Hyundai Euro 2016 London FanDome: An Immersive 360 Audio-Visual Experience
Intelligence Gathered: Sony’s Global Skyfall Campaign
October saw Sony launch a global product ad campaign, ‘Intelligence Gathered’, to amplify its sponsorship of the latest Bond film on the very day of the movie’s UK cinema release. The MI6-led spy initiative spans several elements – from in-film product-placement, through digital media to traditional advertising platforms. The multi-product, multi-category campaign is… Continue reading Intelligence Gathered: Sony’s Global Skyfall Campaign
