LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad

Late December saw Beats by Dre roll out a festive ‘Fatherhood’ campaign built around a montage of family footage and images of basketball super star LeBron James and his son Bronny to offer viewers a heart-tugging peek into their father/son bond.   The campaign, developed with the Apple owned audio brand’s agency of record Translation,… Continue reading LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad

Retailer Decathlon Invents ‘Sportable Gift Wrap’ To Help Customers With The New Year Workout

For the festive season, French sports retailer Decathlon invented reusable wrapping paper and ribbon that also forms a functional exercise tool to help customers with their traditional New Year workout resolutions.   Thus, over Christmas, in-store staff wrapped customer gifts in paper that also acts as a health and exercise utility for 2018.   The… Continue reading Retailer Decathlon Invents ‘Sportable Gift Wrap’ To Help Customers With The New Year Workout