Deloitte and Team Dimension Data have partnered up to develop a pair of live analytics application for Tour de France and are promoting them via an integrated, multi-platform campaign led by online video. Working in harness with partner Team Dimension Data and African bike charity Qhubeka, Deloitte has created a pair of apps – Deloitte… Continue reading Team Dimension Data Partner Deloitte Rolls Out Real-Time Analytics Apps For Tour De France
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Oscars’ Retail Partner JC Penney’s Live 2nd Screen, In-Show, Cause-Led Game
JC Penney, the official retail sponsor of The Oscars show, is using the ceremony for its spring campaign launch with a series of in-show digital and social initiatives as well as a more traditional commercial ad buy in the telecast. This is the 14th consecutive year that the retailer has partnered with the The… Continue reading Oscars’ Retail Partner JC Penney’s Live 2nd Screen, In-Show, Cause-Led Game
Lenovo Fantasy NFL Real Coach Contest & Webisodes
Lenovo has begun activating around its new NFL sponsorship by launching a ‘Fantasy Coach of the Year’ contest which will see the winner select one of the 2014 Pro Bowl squads. Fantasy football games have become staple fodder for a number of sports, but Lenovo have freshened up the NFL’s official game by adding… Continue reading Lenovo Fantasy NFL Real Coach Contest & Webisodes
Intelligence Gathered: Sony’s Global Skyfall Campaign
October saw Sony launch a global product ad campaign, ‘Intelligence Gathered’, to amplify its sponsorship of the latest Bond film on the very day of the movie’s UK cinema release. The MI6-led spy initiative spans several elements – from in-film product-placement, through digital media to traditional advertising platforms. The multi-product, multi-category campaign is… Continue reading Intelligence Gathered: Sony’s Global Skyfall Campaign
