Australian A-League Men side Sydney FC teamed up with 7DX (Sydney) to give fans a virtual portal experience of the club’s new stadium through an interactive augmented reality experience The preview glimpse of the team’s new ground, which is due to open later in 2022, even enables fans to explore the stadium and even… Continue reading A-League Side Sydney FC Rolls Out WebAR Augmented Reality New Stadium Reveal Experience
Tag: Tablet
Sponsor Sportsbet.io Follows Southampton Virtual Experience With Arsenal AR Matchday Programme
On 3 April Arsenal FC official betting sponsor Sportsbet.io launched the club’s first fully virtual, augmented reality match day programme to bring the matchday magazine experience into fans’ living rooms. The initiative, which was developed in harness with sports, entertainment and PR agency Fuse, was designed for tablet on which the user can trigger… Continue reading Sponsor Sportsbet.io Follows Southampton Virtual Experience With Arsenal AR Matchday Programme
Team Dimension Data Partner Deloitte Rolls Out Real-Time Analytics Apps For Tour De France
Deloitte and Team Dimension Data have partnered up to develop a pair of live analytics application for Tour de France and are promoting them via an integrated, multi-platform campaign led by online video. Working in harness with partner Team Dimension Data and African bike charity Qhubeka, Deloitte has created a pair of apps – Deloitte… Continue reading Team Dimension Data Partner Deloitte Rolls Out Real-Time Analytics Apps For Tour De France
IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience
A few days before the first serve at the world’s greatest tennis tournament, Wimbledon’s tech partner IBM has unveiled a campaign showcasing the new technologies spearheading its work at the 2017 Championships. The official information technology supplier and consultant to the All England Lawn Tennis Club (AELTC) is promoting the latest iteration of its… Continue reading IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience
Telekom’s On-Site ‘Festival Buddy’ Bots Live Link Home Users To Festivalgoers
August saw Sziget Festival mobile partner Telekom connect the music extravaganza to a global audience through its Festival Buddies – branded and connected tele-presence bots. Telekom, Hungary’s leading mobile operator, worked with agency DDB Budapest to activate its festival sponsorship by introducing a friendly, tech-up device that allows people around the world to attend… Continue reading Telekom’s On-Site ‘Festival Buddy’ Bots Live Link Home Users To Festivalgoers
IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
Sensors, lasers and tracking linking to analytics and algorithms lay at the heart of IBM’s The Masters activation, as the US-based multinational technology and consulting giant reimagined The Masters’ digital experience through a set of internet-connected devices to capture golf ball trajectories and enable users of its app to follow the on-course action from smartphones,… Continue reading IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
Oscars’ Retail Partner JC Penney’s Live 2nd Screen, In-Show, Cause-Led Game
JC Penney, the official retail sponsor of The Oscars show, is using the ceremony for its spring campaign launch with a series of in-show digital and social initiatives as well as a more traditional commercial ad buy in the telecast. This is the 14th consecutive year that the retailer has partnered with the The… Continue reading Oscars’ Retail Partner JC Penney’s Live 2nd Screen, In-Show, Cause-Led Game
Suzuki ‘The Block’ TV Tie-In Led By In-Show Integration
One of the more interesting contemporary TV tie-ins is Suzuki’s sponsorship of top rated Australian reality TV show The Block – a partnership that focuses on in-programme integration and which sees the brand’s vehicles front and centre of the show. The most recent activation of the car brand’s partnership with the Channel 9 show… Continue reading Suzuki ‘The Block’ TV Tie-In Led By In-Show Integration
NBA Sponsor Samsung’s New LeBron TVC & YouTube Spot
Whilst his ‘The Decision’ free agency live TV show in 2010 generated a viscous backlash, it seems that his skill, his NBA rings and MVP awards, plus a glimpse into his private life via a two-minute Samsung spot, has seen LeBron James regain public affection and super charge is sponsorship portfolio. New NBA sponsor… Continue reading NBA Sponsor Samsung’s New LeBron TVC & YouTube Spot
‘Kobe Challenge’ Fronts Asian Lenovo K900 Launch
Lenovo launches its K900 smartphone in a multi-market Asian campaign fronted by NBA superstar Kobe Bryant called ‘The Everyday Kobe Challenge’. The umbrella idea, based around Bryant’s reputation for dramatic 3-pointers, is a simple one – shoot hoops the Kobe way and win a smartphone. One strand of the campaign sees Lenovo challenge… Continue reading ‘Kobe Challenge’ Fronts Asian Lenovo K900 Launch
Samsung & Jay-Z Link On Integrated 1m New Album Galaxy-Owner Giveaway
As the launch of his new album rolls out, the full extent of Jay-Z’s new $20m partnership with Samsung is beginning to emerge – led by Samsung giving away one million copies of the album on 4 July to owners of Samsung Galaxy S3 & S4 smartphones and Galaxy Note 2 tablets. The new… Continue reading Samsung & Jay-Z Link On Integrated 1m New Album Galaxy-Owner Giveaway
Intelligence Gathered: Sony’s Global Skyfall Campaign
October saw Sony launch a global product ad campaign, ‘Intelligence Gathered’, to amplify its sponsorship of the latest Bond film on the very day of the movie’s UK cinema release. The MI6-led spy initiative spans several elements – from in-film product-placement, through digital media to traditional advertising platforms. The multi-product, multi-category campaign is… Continue reading Intelligence Gathered: Sony’s Global Skyfall Campaign
