The Oscars, despite falling TV audiences, remains an A-List property for the very biggest advertisers. Sponsors like Cadillac and Kohl’s, plus ad-space buyers like IBM, McDonald’s and Samsung were among the brands spending record sums (around $2m per 30-seconds) to be part of the awards ceremony: in fact Cadillac’s ‘Rewind Time’ ad (which aired… Continue reading Oscars Activation > Cookie Stunt, Acceptance Speech Ads & Millennial Targeting
Tag: The Academy of Motion Picture Arts and Sciences
Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads
For its Academy Awards activation, photo agency Getty Images used its official stock pictures from each of the ‘Best Picture’ nominees to create 15-second film social shorts. For those who find the average 90-minute movie too long, Getty distils each of the films nominated for Best Picture into quick fire 15-second summary bites. … Continue reading Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads
Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads
Gone are the generic urban nightscapes, the sweeping mountain road rural backdrops, the uber-stylised dynamic product shots and all the other auto ad clichés and in comes a series of films about inventive young achievers as Cadillac rolls out a set of Academy Awards ads that it hopes will ensure its brand stands out in… Continue reading Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads
McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad
McDonald’s ran a 30-second ‘Good Morning Oscars’ spot during the 2016 Academy Awards celebrating its All Day Breakfast and featuring a narrative built around its own ‘acceptance speech’ to customers. In classic Oscars spoof style, the brand thanked those who crack the eggs for the McMuffin, the truck drivers who deliver the produce and… Continue reading McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad
Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
IBM’s activity around the 2016 Oscars – which spanned a pair of commercials and real-time robot tweets – introduces its leading edge Watson artificial intelligence through a ‘cognitive era’ campaign. During the award ceremony telecast ad breaks, IBM ran two spots (one spoof and one serious) featuring Carrie Fisher and Ridley Scott. The… Continue reading Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events
The theme of Kohl’s Oscars campaign is ‘gratitude’ and the TV ad approach pays homage to classic Oscars winners’ acceptance speeches: with speech narrative played over family moments that ‘celebrate the viewers success and accomplishments’. Kohl’s month long activation, running under the ‘All the Good Stuff’ tagline, revolves around four TV ads during the broadcast… Continue reading Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events
Total Beauty Gives $10K To Charity After Black Star Mix-Up At Race-Sensitive Oscars
During its social ambush of the 2016 Oscars campaign, the cosmetics brand Total Beauty mixed up two of Hollywood’s leading black stars, mistaking Whoopi Goldberg for Oprah, on its twitter feed and fuelled a social backlash amidst the ongoing Academy Awards race inequality controversy. Total Beauty posted an image of Goldberg at The Oscars… Continue reading Total Beauty Gives $10K To Charity After Black Star Mix-Up At Race-Sensitive Oscars
Academy of Motion Picture Arts and Sciences & ABC’s ‘Dream Gold’ Oscars Promo
The Academy and ABC’s dreamy promotional campaign for the 88th Oscars carries the tagline ‘We All Dream In Gold’ runs across multiple platforms. The tagline, which was written by Academy creative director Ford Oelman, is based around the concept that dreaming has always been connected to films. The creative, which rolled out just… Continue reading Academy of Motion Picture Arts and Sciences & ABC’s ‘Dream Gold’ Oscars Promo
Diet Coke’s Oscars Work Led By Live Twitter Bingo & TV Spots
Diet Coke leveraged the Academy Awards by running three commercials during the Oscars telecast – including two new spots. The two new 15-second ads focused on the liquid itself: one was called ‘Tall, Dark and Handsome’, while the other was ‘Afternoon Delight’. The third commercial was a 30-second ad, called… Continue reading Diet Coke’s Oscars Work Led By Live Twitter Bingo & TV Spots
Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Cadillac continued its recent brand refresh with a major Oscars partnership that was led by three major new commercials debuting during the ABC awards ceremony telecast. The lead spot was released online in the days leading up to the Academy Awards while the other two were revealed for the first time in-show. At… Continue reading Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign
Dove teamed up with Twitter on Oscar night to address bullying beauty and spiteful style tweets with a campaign called #SpeakBeautiful – a self-styled ‘partnership for social change’. Frequent and often anonymous criticism (and sometimes hatred) is one of the less desirable hallmarks of social media and this joint Dove/Twitter initiative aimed to address… Continue reading Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign
Comcast Oscars Ad Depicts How A Blind 7-Year-Old Girl Imagines The Wizard of Oz
Comcast’s beautiful 60-second Acamdey Awards spot tells the story of Emily, a seven-year-old girl who was born blind, and what she sees and imagines in her mind’s eye when she watches The Wizard Of Oz. Comcast’s team began by asking Emily to describe how she imagines the world of Oz and then the company… Continue reading Comcast Oscars Ad Depicts How A Blind 7-Year-Old Girl Imagines The Wizard of Oz
