Mastercard used its sponsorship of the 2017 Grammy Awards to push its digital wallet service Masterpass with an interactive, experiential and real-time offer campaign called #ThankTheFans. Ahead of the 59th Annual Grammy Awards, Mastercard heavily trailed its multi-channel #ThankTheFans partnership initiative with a campaign spot airing on 6 February as well as… Continue reading Mastercard’s Grammys #ThankTheFans Spans Ads, Vinyl Store Experiences & Live In-Show Offers
Tag: Awards Ceremony
Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign
Dove teamed up with Twitter on Oscar night to address bullying beauty and spiteful style tweets with a campaign called #SpeakBeautiful – a self-styled ‘partnership for social change’. Frequent and often anonymous criticism (and sometimes hatred) is one of the less desirable hallmarks of social media and this joint Dove/Twitter initiative aimed to address… Continue reading Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign
Target Runs Exclusive Artist Content GRAMMYs Campaign
Target launched an advertising blitz during The GRAMMYs CBS telecast promoting the retailer’s full armoury of music partnerships (and perhaps reminding viewers that the store still sells CDs). Running no fewer than eight commercials during the three-hour broadcast, Target aimed to engage the 30 million awards show TV audience as it leveraged its status… Continue reading Target Runs Exclusive Artist Content GRAMMYs Campaign
Hyundai’s MK Awards South African ‘Superband’
If it worked for The Travelling Willburys, The Highwaymen and Cream, why not for Hyundai? The auto brand activated its sponsorship of the MK Awards, South Africa’s major annual music ceremony, by giving fans the chance to put together the Hyundai Supergroup. MK, a predominantly Afrikaans music channel, held its 7th MK Awards… Continue reading Hyundai’s MK Awards South African ‘Superband’
