Tag Archives: Awards Ceremony

Mastercard’s Grammys #ThankTheFans Spans Ads, Vinyl Store Experiences & Live In-Show Offers Mastercard’s Grammys #ThankTheFans Spans Ads, Vinyl Store Experiences & Live In-Show Offers

Mastercard’s Grammys #ThankTheFans Spans Ads, Vinyl Store Experiences & Live In-Show Offers

Mastercard used its sponsorship of the 2017 Grammy Awards to push its digital wallet service Masterpass with an interactive, experiential and real-time offer campaign called #ThankTheFans.   Ahead of >>
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Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign

Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign

Dove teamed up with Twitter on Oscar night to address bullying beauty and spiteful style tweets with a campaign called #SpeakBeautiful – a self-styled ‘partnership for social change’.   >>
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Target Runs Exclusive Artist Content GRAMMYs Campaign Target Runs Exclusive Artist Content GRAMMYs Campaign

Target Runs Exclusive Artist Content GRAMMYs Campaign

Target launched an advertising blitz during The GRAMMYs CBS telecast promoting the retailer’s full armoury of music partnerships (and perhaps reminding viewers that the store still sells CDs).   >>
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Hyundai’s MK Awards South African ‘Superband’ Hyundai’s MK Awards South African ‘Superband’

Hyundai’s MK Awards South African ‘Superband’

If it worked for The Travelling Willburys, The Highwaymen and Cream, why not for Hyundai?   The auto brand activated its sponsorship of the MK Awards, South Africa’s major >>
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