IBM introduced a new brand platform, ‘Let’s Put Smart To Work,’ through its sponsorship of The Masters and places its Watson supercomputer at the heart of a utility-led creative approach that generates personalised highlights of the golf tournament. For the 2018 tournament, IBM is enabling fans to have an automated, personalised highlight reel service… Continue reading IBM Watson Work Leverages The Masters Sponsorship To Launch New ‘Let’s Put Smart To Work’ Brand Platform
Tag: Watson
IBM’s Multi-faceted Data Work Enhances Roland Garros On-Site & At-Home Fan Experience
IBM kicked off its French Open activation in late May with a ‘Road To Roland Garros’ spot following a branded tennis ball bounce through the streets of Paris en route to the second Grand Slam tournament of 2016. The film was amplified on IBM social sites such as Twitter, NYC to Paris,… Continue reading IBM’s Multi-faceted Data Work Enhances Roland Garros On-Site & At-Home Fan Experience
Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
IBM’s activity around the 2016 Oscars – which spanned a pair of commercials and real-time robot tweets – introduces its leading edge Watson artificial intelligence through a ‘cognitive era’ campaign. During the award ceremony telecast ad breaks, IBM ran two spots (one spoof and one serious) featuring Carrie Fisher and Ridley Scott. The… Continue reading Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
MasterCard Tees-Up Priceless Open Experiences
As the world’s top golfers prepare for the 143rd Open Championship, MasterCard, an Official Patron of The Open Championship, today announced a series of Priceless golf experiences for fans to enjoy during The Open Championship which is taking place from 13 – 20 July. To reward MasterCard cardholders heading to the iconic Royal Liverpool Golf Club… Continue reading MasterCard Tees-Up Priceless Open Experiences
