Gone are the generic urban nightscapes, the sweeping mountain road rural backdrops, the uber-stylised dynamic product shots and all the other auto ad clichés and in comes a series of films about inventive young achievers as Cadillac rolls out a set of Academy Awards ads that it hopes will ensure its brand stands out in… Continue reading Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads
Tag: The Academy Awards
McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad
McDonald’s ran a 30-second ‘Good Morning Oscars’ spot during the 2016 Academy Awards celebrating its All Day Breakfast and featuring a narrative built around its own ‘acceptance speech’ to customers. In classic Oscars spoof style, the brand thanked those who crack the eggs for the McMuffin, the truck drivers who deliver the produce and… Continue reading McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad
Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
IBM’s activity around the 2016 Oscars – which spanned a pair of commercials and real-time robot tweets – introduces its leading edge Watson artificial intelligence through a ‘cognitive era’ campaign. During the award ceremony telecast ad breaks, IBM ran two spots (one spoof and one serious) featuring Carrie Fisher and Ridley Scott. The… Continue reading Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events
The theme of Kohl’s Oscars campaign is ‘gratitude’ and the TV ad approach pays homage to classic Oscars winners’ acceptance speeches: with speech narrative played over family moments that ‘celebrate the viewers success and accomplishments’. Kohl’s month long activation, running under the ‘All the Good Stuff’ tagline, revolves around four TV ads during the broadcast… Continue reading Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events
Academy of Motion Picture Arts and Sciences & ABC’s ‘Dream Gold’ Oscars Promo
The Academy and ABC’s dreamy promotional campaign for the 88th Oscars carries the tagline ‘We All Dream In Gold’ runs across multiple platforms. The tagline, which was written by Academy creative director Ford Oelman, is based around the concept that dreaming has always been connected to films. The creative, which rolled out just… Continue reading Academy of Motion Picture Arts and Sciences & ABC’s ‘Dream Gold’ Oscars Promo
Comcast Oscars Ad Depicts How A Blind 7-Year-Old Girl Imagines The Wizard of Oz
Comcast’s beautiful 60-second Acamdey Awards spot tells the story of Emily, a seven-year-old girl who was born blind, and what she sees and imagines in her mind’s eye when she watches The Wizard Of Oz. Comcast’s team began by asking Emily to describe how she imagines the world of Oz and then the company… Continue reading Comcast Oscars Ad Depicts How A Blind 7-Year-Old Girl Imagines The Wizard of Oz
CGC & Brand Provocation See GM Oust Hyundai At Oscars
General Motors, which took over from long-term, high-spending Oscar sponsors Hyundai, as The Academy Awards exclusive national automotive advertiser, ran commercials for its Chevrolet and Cadillac brands during both the pre-show and ceremony itself. Chevrolet used the ceremony to debut its minute-long short film ‘Speed Chaser’ – which won the brand’s consumer-created Chevrolet/MOFILM Oscar film… Continue reading CGC & Brand Provocation See GM Oust Hyundai At Oscars
Anti-Slavery Charity Work Leverages ’12 Years A Slave’ Oscar Win
Leveraging media interest in the Academy Awards, anti-slavery charity Hope for Justice has rolled out a tactical good cause guerrilla style campaign to highlight the tragedy of modern slavery. Leveraging publicity surrounding this year’s ‘best Picture’ Oscar winner ’12 Years a Slave’, the organisation and its agency Dare has launched a print and Twitter… Continue reading Anti-Slavery Charity Work Leverages ’12 Years A Slave’ Oscar Win
Samsung’s Oscars Spans TV, Selfie Stunt & Promo Tweets
Perhaps the stand out strand of Samsung marketing at this year’s Oscars was the product placement in-show stunt that saw host Ellen Degeneres use a Note 3 device to shatter Twitter records by live posting a celebrity-fuelled selfie. The real time, multi-star placement did what it set out to do – become the most… Continue reading Samsung’s Oscars Spans TV, Selfie Stunt & Promo Tweets
JCPenney’s Spring Oscar Refresh & Realtime Vine
J. C. Penney, whichhas been the exclusive retail advertiser for the Academy Awards telecast every year since 2001, ran six spots during ABC’s 2014 broadcast all promoting its new Spring lines and featuring the brand’s new tagline ‘When it fits, you feel it’. This new tagline aims to celebrate the emotion that comes from… Continue reading JCPenney’s Spring Oscar Refresh & Realtime Vine
JC Penney’s 6 Sentimental Spots For The 2013 Oscars
Long-time Oscar broadcast sponsor JC Penney launched a major series of six new commercials during ABC’s 2013 Academy Awards programme. All of the TVCs ran under the retailer’s umbrella ‘Yours Truly’ big idea, each spot focussed on a specific range or sector and creatively they were all presented as a letter from the clothing… Continue reading JC Penney’s 6 Sentimental Spots For The 2013 Oscars
Grey Poupon’s Retro & Real-Time Work Is Oscar Winner
Blending retro TV with a twist and real time marketing, classic Kraft mustard brand Grey Poupon was a surprise marketing winner at the 2013 Oscars. The premium mustard brand, and its agency Crispin Porter+Bogusky, revived its classic ‘Pardon me’ commercials which first aired more than 30 years ago with an updated ad. The… Continue reading Grey Poupon’s Retro & Real-Time Work Is Oscar Winner
