General Motors, which took over from long-term, high-spending Oscar sponsors Hyundai, as The Academy Awards exclusive national automotive advertiser, ran commercials for its Chevrolet and Cadillac brands during both the pre-show and ceremony itself. Chevrolet used the ceremony to debut its minute-long short film ‘Speed Chaser’ – which won the brand’s consumer-created Chevrolet/MOFILM Oscar film… Continue reading CGC & Brand Provocation See GM Oust Hyundai At Oscars
