In addition to his direct and cutting contribution to the #OscarsSoWhite debate, Chris Rock’s other big message on the night was #GirlScoutCookiesSoGood as the host ensured blockbuster brand placement for the annual ‘Girl Scout Cookie Sale’. The Oscars ceremony coincided with the final day of the National Girl Scout Cookie Weekend, so Rock used… Continue reading Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle
Tag: The Oscars
McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad
McDonald’s ran a 30-second ‘Good Morning Oscars’ spot during the 2016 Academy Awards celebrating its All Day Breakfast and featuring a narrative built around its own ‘acceptance speech’ to customers. In classic Oscars spoof style, the brand thanked those who crack the eggs for the McMuffin, the truck drivers who deliver the produce and… Continue reading McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad
Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
IBM’s activity around the 2016 Oscars – which spanned a pair of commercials and real-time robot tweets – introduces its leading edge Watson artificial intelligence through a ‘cognitive era’ campaign. During the award ceremony telecast ad breaks, IBM ran two spots (one spoof and one serious) featuring Carrie Fisher and Ridley Scott. The… Continue reading Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
Total Beauty Gives $10K To Charity After Black Star Mix-Up At Race-Sensitive Oscars
During its social ambush of the 2016 Oscars campaign, the cosmetics brand Total Beauty mixed up two of Hollywood’s leading black stars, mistaking Whoopi Goldberg for Oprah, on its twitter feed and fuelled a social backlash amidst the ongoing Academy Awards race inequality controversy. Total Beauty posted an image of Goldberg at The Oscars… Continue reading Total Beauty Gives $10K To Charity After Black Star Mix-Up At Race-Sensitive Oscars
Academy of Motion Picture Arts and Sciences & ABC’s ‘Dream Gold’ Oscars Promo
The Academy and ABC’s dreamy promotional campaign for the 88th Oscars carries the tagline ‘We All Dream In Gold’ runs across multiple platforms. The tagline, which was written by Academy creative director Ford Oelman, is based around the concept that dreaming has always been connected to films. The creative, which rolled out just… Continue reading Academy of Motion Picture Arts and Sciences & ABC’s ‘Dream Gold’ Oscars Promo
Diet Coke’s Oscars Work Led By Live Twitter Bingo & TV Spots
Diet Coke leveraged the Academy Awards by running three commercials during the Oscars telecast – including two new spots. The two new 15-second ads focused on the liquid itself: one was called ‘Tall, Dark and Handsome’, while the other was ‘Afternoon Delight’. The third commercial was a 30-second ad, called… Continue reading Diet Coke’s Oscars Work Led By Live Twitter Bingo & TV Spots
Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Cadillac continued its recent brand refresh with a major Oscars partnership that was led by three major new commercials debuting during the ABC awards ceremony telecast. The lead spot was released online in the days leading up to the Academy Awards while the other two were revealed for the first time in-show. At… Continue reading Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign
Dove teamed up with Twitter on Oscar night to address bullying beauty and spiteful style tweets with a campaign called #SpeakBeautiful – a self-styled ‘partnership for social change’. Frequent and often anonymous criticism (and sometimes hatred) is one of the less desirable hallmarks of social media and this joint Dove/Twitter initiative aimed to address… Continue reading Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign
Comcast Oscars Ad Depicts How A Blind 7-Year-Old Girl Imagines The Wizard of Oz
Comcast’s beautiful 60-second Acamdey Awards spot tells the story of Emily, a seven-year-old girl who was born blind, and what she sees and imagines in her mind’s eye when she watches The Wizard Of Oz. Comcast’s team began by asking Emily to describe how she imagines the world of Oz and then the company… Continue reading Comcast Oscars Ad Depicts How A Blind 7-Year-Old Girl Imagines The Wizard of Oz
Apple iPad Scorsese-Voiced Oscars Ad Inspires Filmmakers
Apple’s commercial in ABC’s Academy Awards telecast positioned its iPad as the ultimate tool for independent filmmakers with an inspirational ‘Male A Film With iPad’ spot voiced by none other than Oscar winner Martin Scorsese. Built on the message that the product is changing film by enabling young movie makers to work hard… Continue reading Apple iPad Scorsese-Voiced Oscars Ad Inspires Filmmakers
Adobe Photoshop’s Oscars Movie Montage Ad Lionizes Film Partnerships
As part of Photoshop’s 25th anniversary promotions, parent company Adobe ran a movie-themed Oscars campaign called ‘Dream On’ to celebrate the role its software package plays in the film business. During Sunday’s Oscar telecast on ABC (22 February), Adobe launched the initiative with a spearhead TV spot built around work by Photoshop artists and images… Continue reading Adobe Photoshop’s Oscars Movie Montage Ad Lionizes Film Partnerships
Oscars’ Retail Partner JC Penney’s Live 2nd Screen, In-Show, Cause-Led Game
JC Penney, the official retail sponsor of The Oscars show, is using the ceremony for its spring campaign launch with a series of in-show digital and social initiatives as well as a more traditional commercial ad buy in the telecast. This is the 14th consecutive year that the retailer has partnered with the The… Continue reading Oscars’ Retail Partner JC Penney’s Live 2nd Screen, In-Show, Cause-Led Game
