Major League Baseball (MLB) and social streaming partner Twitter emphasised the ‘World’ in a ‘World Series’ #PostcardsFromHomePlate initiative in which tweets from baseball fans in several languages were converted into physical postcards in the World Series’ host ballparks. Kicking off on 12 October, the initiative began when the official @MLB Twitter handle tweeted a call-to-action to fans… Continue reading MLB & Twitter Team Up For #PostcardsFromHomePlate World Series Global Engagement
Tag: Tweets
Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
IBM’s activity around the 2016 Oscars – which spanned a pair of commercials and real-time robot tweets – introduces its leading edge Watson artificial intelligence through a ‘cognitive era’ campaign. During the award ceremony telecast ad breaks, IBM ran two spots (one spoof and one serious) featuring Carrie Fisher and Ridley Scott. The… Continue reading Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
