Major League Baseball (MLB) and social streaming partner Twitter emphasised the ‘World’ in a ‘World Series’ #PostcardsFromHomePlate initiative in which tweets from baseball fans in several languages were converted into physical postcards in the World Series’ host ballparks. Kicking off on 12 October, the initiative began when the official @MLB Twitter handle tweeted a call-to-action to fans… Continue reading MLB & Twitter Team Up For #PostcardsFromHomePlate World Series Global Engagement
Tag: World Series
MLB Launches Cross-Generational ‘We Play Loud’ Campaign For 2019 Playoffs & World Series
Major League Baseball (MLB) leveraged its 2019 postseason by launching a cross-generational campaign called ‘We Play Loud’ which explores how the game has progressed through the years. The multi-media initiative aired globally under #WePlayLoud and #JugamosDuro and spans television, digital, social media, OOH and in-stadium work (plus a range of official merchandising). we… Continue reading MLB Launches Cross-Generational ‘We Play Loud’ Campaign For 2019 Playoffs & World Series
Mastercard Leverages MLB Partnership To Deliver SU2C In-Stadium AR Experience at World Series
Mastercard and Major League Baseball (MLB) teamed up in Game 4 of the 2017 World Series to deliver an in-stadium augmented reality Experience in support of Stand Up To Cancer (SU2C) in the form of an AR message from Houston Astros shortstop Carlos Correa. This unique, in-park park surprise (which builds on the league’s… Continue reading Mastercard Leverages MLB Partnership To Deliver SU2C In-Stadium AR Experience at World Series
YouTube TV Activates Integrated MLB World Series Title Sponsorship With Live Ad
At the beginning of October Major League Baseball (MLB) signed a deal with YouTube TV for the social video giant to become the first presenting sponsor of World Series and it spearheaded the in-series activation with an inventive, live in-game commercial, plus an unmissable in-stadium logo placement. YouTube TV, Google brand’s new cable-free live-TV… Continue reading YouTube TV Activates Integrated MLB World Series Title Sponsorship With Live Ad
SU2C & MLB Do ‘Whatever It Takes’ To Fight Cancer In World Series TV, Print, Social & Stadium Tribute PSA
In the ongoing fight against cancer, Major League Baseball (MLB) and partner Stand Up To Cancer (SU2C) ran an integrated cause campaign revolving around Game 4 of the World Series led by a new public service announcement (PSA) The hero film, broadcast at the end of the fifth inning, featured big name baseball stars… Continue reading SU2C & MLB Do ‘Whatever It Takes’ To Fight Cancer In World Series TV, Print, Social & Stadium Tribute PSA
Nike Celebrates Cubs’ World Series Win With Real-Time & Low Latency ‘Make Someday Today’ Campaign
Spearheaded by an emotional commercial featuring a young kid playing baseball on his own with the Chicago skyline in the background, Club sponsor Nike activates around the Cubs’ World Series with a hope-fuelled ‘make Someday Today’ campaign. From TV work, digital and social strands, as well as local activations, train warps, out of home… Continue reading Nike Celebrates Cubs’ World Series Win With Real-Time & Low Latency ‘Make Someday Today’ Campaign
Budweiser Spot Imagines How Harry Caray Would Have Called The Cubs World Series Win
Budweiser, which re-aired one of its classic Harry Caray ads immediately after the Cubs World Series win, The impossible is possible. Cheers to the guy we wish had been in the booth tonight. @Cubs, #ThisBudsForYou. #FlyTheW pic.twitter.com/wLCnKCYNnO — Budweiser (@Budweiser) November 3, 2016 followed-up by creating an emotional new spot overnight imagining how the legendary… Continue reading Budweiser Spot Imagines How Harry Caray Would Have Called The Cubs World Series Win
T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
Activating around October’s Major League Baseball postseason, MLB telecoms sponsor T-Mobile aims to hit a home run with its #UnlimitedBaseball contest. Linked to its unlimited data T-Mobile ONE offering, this fan-focused competition invites baseball lovers to share just how much they love America’s game. To enter, fans are incentivised to post a video… Continue reading T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
Taco Bell’s MLB World Series ‘Steal A Base, Steal A Taco’ US Nationwide Giveaway Promotion
The entire US population has a free taco to claim thanks to Cleveland Indians’ shortstop Francisco Lindor and Taco Bell’s ‘Steal a Base, Steal a Taco’ promotion. The MLB sponsor’s World Series activation is based around a simple promise the nation: ‘If a player steals a base during the World Series, everyone in American… Continue reading Taco Bell’s MLB World Series ‘Steal A Base, Steal A Taco’ US Nationwide Giveaway Promotion
BOA’s Postseason ‘MLB #MemoryBank Spans TVCs, Vault, Snapchat & Smith
Baseball is a game about tradition, part of America’s culture and full of personal memories – that is the insight behind Major League Baseball (MLB) sponsor Bank Of America’s #MLBMemoryBank. This campaign asks baseball lovers to share their favourite memories and celebrate America’s favourite pastime. It asks ‘Do you remember your first no… Continue reading BOA’s Postseason ‘MLB #MemoryBank Spans TVCs, Vault, Snapchat & Smith
Twitter Uses World Series For TV-Led Integrated ‘Post Season Moments’ Campaign
Twitter is rolling out a baseball-themed integrated marketing campaign, led by US TV spots running during the World Series, which aim to showcase a new way to get the best of the Fall Classic via the microblog. The creative itself includes collated tweets from MLB’s Playoff games as seen from within Twitter’s new… Continue reading Twitter Uses World Series For TV-Led Integrated ‘Post Season Moments’ Campaign
Chevy’s World Series Spot Reverses ‘Throw Like A Girl’ Stereotypes
Chevrolet, the official vehicle of Major League Baseball, activated its rights at this year’s World Series with a new campaign revolving around little league and girl power. Led by the astonishing skills and achievements of 13-year-old baseball star Mo’ne Davies – who wowed fans and the baseball world with her incredible performance in last… Continue reading Chevy’s World Series Spot Reverses ‘Throw Like A Girl’ Stereotypes
