The All England Lawn Tennis Club (AELTC) and communications sponsor Vodafone teamed up with retail partner Westfield and outdoor media collaborator Ocean Outdoor to present a pair of experiential tennis themed spaces alongside live tennis action across the latter’s outdoor digital screen network. As well as live-streaming selected tennis highlights on 46 large format… Continue reading AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11
Tag: IBM
The Greatest Championships – IBM & AELTC/Wimbledon
The decision to cancel Wimbledon this year was not taken lightly, but when it was, the team at The All England Lawn Tennis Club wanted to build an experience for their fans that created a sense of anticipation and occasion – just like The Championships does uniquely every summer. Territory: Global Agency: In-House… Continue reading The Greatest Championships – IBM & AELTC/Wimbledon
Enabling The 2020 Virtual Open – IBM & USTA
After the pandemic forced the 2020 US Open to take place behind-closed-doors, USTA partner IBM conceived, created and executed a consumer and business-to-business virtual tournament experience in just three months (between June and August) which saw it utilise its Watson Discover, AI, Cloud and NLP systems and skills to create a multi-strand, multi-platform immersive digital… Continue reading Enabling The 2020 Virtual Open – IBM & USTA
IBM Watson Work Leverages The Masters Sponsorship To Launch New ‘Let’s Put Smart To Work’ Brand Platform
IBM introduced a new brand platform, ‘Let’s Put Smart To Work,’ through its sponsorship of The Masters and places its Watson supercomputer at the heart of a utility-led creative approach that generates personalised highlights of the golf tournament. For the 2018 tournament, IBM is enabling fans to have an automated, personalised highlight reel service… Continue reading IBM Watson Work Leverages The Masters Sponsorship To Launch New ‘Let’s Put Smart To Work’ Brand Platform
IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience
A few days before the first serve at the world’s greatest tennis tournament, Wimbledon’s tech partner IBM has unveiled a campaign showcasing the new technologies spearheading its work at the 2017 Championships. The official information technology supplier and consultant to the All England Lawn Tennis Club (AELTC) is promoting the latest iteration of its… Continue reading IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience
AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign
June saw The All England Lawn Tennis Club (AELTC) launch a flagship, multi-platform excitement and engagement campaign – ‘In Pursuit Of Greatness’ – to deepen loyalty and broaden Wimbledon’s global fan base by focusing on how the legendary tournament balances tradition and modernity. This objective is reflected both in the campaign’s messaging and its… Continue reading AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign
IBM’s Multi-faceted Data Work Enhances Roland Garros On-Site & At-Home Fan Experience
IBM kicked off its French Open activation in late May with a ‘Road To Roland Garros’ spot following a branded tennis ball bounce through the streets of Paris en route to the second Grand Slam tournament of 2016. The film was amplified on IBM social sites such as Twitter, NYC to Paris,… Continue reading IBM’s Multi-faceted Data Work Enhances Roland Garros On-Site & At-Home Fan Experience
IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
IBM’s 2016 activation around The Masters focuses on its IBM Watson cognitive technology with a campaign fronted by legendary player Tom Watson. It’s not just the surname/product name match that makes Tom Watson a good ambassador fit for the tournament, but also the fact that the iconic player has announced that 2016 will be… Continue reading IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
IBM’s activity around the 2016 Oscars – which spanned a pair of commercials and real-time robot tweets – introduces its leading edge Watson artificial intelligence through a ‘cognitive era’ campaign. During the award ceremony telecast ad breaks, IBM ran two spots (one spoof and one serious) featuring Carrie Fisher and Ridley Scott. The… Continue reading Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
IBM’s US Open ’Slamtracker’ Evolves Data-Led Tennis Fan Experience
IBM’s ‘Slamtracker’ continues to play a major role at this year’s US Open (as it has at all the Grand Slam tournaments in 2015), but while the engine behind the data collation and delivery is essentially the same, the way it is customised to suit various experiences and different consumers is evolving. As well… Continue reading IBM’s US Open ’Slamtracker’ Evolves Data-Led Tennis Fan Experience
IBM’s Online Wimbledon #MakeTheTeam Game Aims To Make Data Entry Fun
IBM, Wimbledon’s long term data partner, has launched an online game – #MakeTheTeam – to enable fans to test their own ability to capture data points and thus to try and make ‘data entry’ fun. #MakeTheTeam (see http://www.maketheteam.co.uk/) is a consumer-facing gaming strand of IBM’s wider, data-led Wimbledon partnership activation. It was developed in… Continue reading IBM’s Online Wimbledon #MakeTheTeam Game Aims To Make Data Entry Fun
IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
Sensors, lasers and tracking linking to analytics and algorithms lay at the heart of IBM’s The Masters activation, as the US-based multinational technology and consulting giant reimagined The Masters’ digital experience through a set of internet-connected devices to capture golf ball trajectories and enable users of its app to follow the on-course action from smartphones,… Continue reading IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
