June saw The All England Lawn Tennis Club (AELTC) launch a flagship, multi-platform excitement and engagement campaign – ‘In Pursuit Of Greatness’ – to deepen loyalty and broaden Wimbledon’s global fan base by focusing on how the legendary tournament balances tradition and modernity. This objective is reflected both in the campaign’s messaging and its… Continue reading AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign
Tag: Wimbledon 2016
Robinsons Wimbledon Work Spans A Diversity Led Ticket Competition, 3D Thermal Outdoor, VR, In-Store & TV
Britvic has unveiled its integrated, multi-phase Wimbledon marketing campaign for the tournament’s long-standing squash sponsor brand Robinsons squash through a TV ad, outdoor and in-store work and an alliance with Britain’s Got Talent winning dance outfit Diversity The activation, marking an 81 year partnership with the property, opened with a new tennis-themed UK TV spot,… Continue reading Robinsons Wimbledon Work Spans A Diversity Led Ticket Competition, 3D Thermal Outdoor, VR, In-Store & TV
