The decision to cancel Wimbledon this year was not taken lightly, but when it was, the team at The All England Lawn Tennis Club wanted to build an experience for their fans that created a sense of anticipation and occasion – just like The Championships does uniquely every summer. Territory: Global Agency: In-House… Continue reading The Greatest Championships – IBM & AELTC/Wimbledon
Tag: Statistics
‘Battles From The Bench’ – SAP & NHL
SAP used virtual reality to interact with fans during the January 2019 NHL All Star Game in an immersive gaming activation which used emerging technology to actively engage fans’ senses and showcase SAP’s new hockey stats technology. Territory: USA Agency: Momentum Worldwide Objectives Background SAP has been an NHL… Continue reading ‘Battles From The Bench’ – SAP & NHL
Solace Women’s Aid #StopItComingHome Stats Led Social Campaign Trends During The FIFA World Cup
Solace Women’s Aid launched a social media stats-led campaign leveraging the FIFA World Cup to raise awareness of domestic violence over the World Cup. The tactical mechanic was surprising in its objective and startling in its simplicity: persuade England fans to retweet the campaign hashtag #StopItComingHome during the tournament. Despite the confusingly anti-England… Continue reading Solace Women’s Aid #StopItComingHome Stats Led Social Campaign Trends During The FIFA World Cup
Adobe Helps Hoops Fans #HackTheBracket Via March Madness Analytics Led Bracket Building Tool
Launched in early March as fans across the USA began filling out their brackets for the annual NCAA division 1 college basketball tournament, Adobe activated around the national obsession with an analytics based campaign aimed at helping fans ‘Hack the Bracket’. The campaign is built on the insight that every year millions of hoops… Continue reading Adobe Helps Hoops Fans #HackTheBracket Via March Madness Analytics Led Bracket Building Tool
LG’s NCAA March Madness ‘Do Game Day Right’ Campaign Focuses On Team Colours
Now in its seventh year as a corporate partner, LG’s umbrella objective for its 2016 multi-strand March Madness ‘Do Game Day Right’ initiative is to ensure fans have ‘the ultimate tournament game day experience’ and one key strand of its 2016 activity focused on team (and product) colours. The brand linked up with ‘official… Continue reading LG’s NCAA March Madness ‘Do Game Day Right’ Campaign Focuses On Team Colours
IBM’s Online Wimbledon #MakeTheTeam Game Aims To Make Data Entry Fun
IBM, Wimbledon’s long term data partner, has launched an online game – #MakeTheTeam – to enable fans to test their own ability to capture data points and thus to try and make ‘data entry’ fun. #MakeTheTeam (see http://www.maketheteam.co.uk/) is a consumer-facing gaming strand of IBM’s wider, data-led Wimbledon partnership activation. It was developed in… Continue reading IBM’s Online Wimbledon #MakeTheTeam Game Aims To Make Data Entry Fun
IBM’s Australian Open Social Leaderboard/CrowdTracker
IBM, the Australian Open’s Official Technology Partner, not only provides match score statistics but also collates a huge spectrum of tournament data which it serves up to officials and fans in a variety of formats and notable stat-led activation strands from 2015 included its ‘Social Leaderboard’ and ‘CrowdTracker’. The approach runs under the brand… Continue reading IBM’s Australian Open Social Leaderboard/CrowdTracker
