SAP used virtual reality to interact with fans during the January 2019 NHL All Star Game in an immersive gaming activation which used emerging technology to actively engage fans’ senses and showcase SAP’s new hockey stats technology. Territory: USA Agency: Momentum Worldwide Objectives Background SAP has been an NHL… Continue reading ‘Battles From The Bench’ – SAP & NHL
Tag: Ice Hockey
Unbeaten Darwin Ice Hockey Club Front Vegemite TVC
The Darwin Ice Hockey Club and supporting the team, as living proof that even the most unlikely group of Aussies can be World Champions if they put their mind and spirit to it! A television commercial, created by JWT Melbourne, featuring the comical tale of Darwin’s ‘World Champion’ Ice Hockey Club, has received… Continue reading Unbeaten Darwin Ice Hockey Club Front Vegemite TVC
LA Kings Launch Pandora Personalised Fan Radio
Market leading personalised radio service Pandora has linked with the Los Angeles Kings NHL franchise on an innovatively tightly targeted marketing campaign called “Be Part of the Pride”. The Kings, who are the first professional sports team to collaborate with Pandora, are using the multi-platform service to enable fans to create and share digital… Continue reading LA Kings Launch Pandora Personalised Fan Radio
RIM NHL Sponsorship Focus On BlackBerry Messenger
BlackBerry-maker Research In Motion has joined forces with the National Hockey League (NHL) in a new long term sponsorship that includes the naming rights to the new ‘BlackBerry All-Access Pre-Game Show’, on screen graphics, audio mentions, set integration, as well as a new web-series that will air online though the 2012 NHL play offs.… Continue reading RIM NHL Sponsorship Focus On BlackBerry Messenger
Blogger Dangle Is Nike Canada Hockey Frontman
Nike Canada has recruited a new brand ambassador, spokesperson and journalist – dubbed by the brand the ‘walking, talking Wikipedia of hockey’ – Steve Dangle will report on ice hockey for the giant sports brand across multiple social media channels Described variously as ‘young’, ‘smart’, ‘energetic’, ‘opinionated’ and ‘unpredictable’’ – Steve Dangle is… Continue reading Blogger Dangle Is Nike Canada Hockey Frontman
