Ahead of the 2024 Formula 1 (F1) Rolex Australian Grand Prix, long-time partner Heineken launched a campaign called ‘Sounds Like Good Times With F1’ which pays homage to the sport’s signature ‘roars’ and Heineken’s history of pairing perfectly with noise and bringing people together. Developed in tandem with creative agency Saatchi & Saatchi Australia and… Continue reading Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix
Tag: Momentum Worldwide
Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative
Formula One (F1) sponsor Heineken launched its previously teased Player 0.0 gaming initiative around the Rolex Australian Grand Prix with a nationwide, multi-site Sim Racing tournament that seeks to engage and entertain Aussie F1 fans and promote the brewer’s no-alcohol beer. The project was developed in a partnership with F1 Red Bull Racing driver… Continue reading Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative
AELTC Looks Overseas For New Audiences With Experiential US ‘The Hill In New York’ Initiative
The All England Lawn Tennis Club (AELTC) continued its strategy of looking internationally for new audiences and, as The Championships 2022 marked 100 years of Centre Court at Church Road, Wimbledon brought a taste of the world’s most famous tennis tournament stateside with an experiential initiative called ‘The Hill In New York’. Designed in… Continue reading AELTC Looks Overseas For New Audiences With Experiential US ‘The Hill In New York’ Initiative
American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
American Express, the official payment partner of The Championships Wimbledon, invited fans to test their own racket skills from the comfort of their own homes via an augmented reality (AR) game featuring Andy Murray called ‘Champions Rally’. Launched on 23 June, the 90-second game gets gradually more challenging as users progress through points and… Continue reading American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
‘Who’s The Blue?’ – SAP & Manchester City
A fun, statistics-based ‘identify the player’ challenge developed to engage fans by expanding their knowledge of the team thus bringing to life how SAP supports Manchester City and therefore supports supporters’ team passions: an approach aimed to changing global fan (and public) awareness and perception of SAP. Territory: UK/Global Agency: Momentum Worldwide… Continue reading ‘Who’s The Blue?’ – SAP & Manchester City
Powerade Supports USWNT at France 2019 Via Crystal Dunn Fronted ‘Making Of A Champion’
Powerade is showing its support for the US Women’s National Team at France 2019 through a new campaign called ‘Making Of A Champion’ fronted by Crystal Dunn. The campaign leverages the brand’s rights and status as the official sports drink of the US Women’s National Team. The initiative is spearheaded by a hero,… Continue reading Powerade Supports USWNT at France 2019 Via Crystal Dunn Fronted ‘Making Of A Champion’
‘Battles From The Bench’ – SAP & NHL
SAP used virtual reality to interact with fans during the January 2019 NHL All Star Game in an immersive gaming activation which used emerging technology to actively engage fans’ senses and showcase SAP’s new hockey stats technology. Territory: USA Agency: Momentum Worldwide Objectives Background SAP has been an NHL… Continue reading ‘Battles From The Bench’ – SAP & NHL
SAP & NBA Launch Data-Led ‘GM School’ Branded Content Reality TV Show
The second half of February saw The National Basketball Association (NBA) link up with its data analytics partner SAP on an initiative offering four hoops fans a chance to prove they have what it talks to succeed in the front office in a co-branded reality TV show ‘GM School’. The ‘GM School’ show sees… Continue reading SAP & NBA Launch Data-Led ‘GM School’ Branded Content Reality TV Show
American Express Blends VR & AI In Experience Spearheading Its ‘Ace The (US) Open’ Activation
American Express’ ‘Ace The Open’ tennis leverage programme at the 2017 US Open was spearheaded by an immersive virtual reality experience that allowed fans on-site to play VR tennis facing an AI opponent. The game, called ‘Air Tennis’, aimed to create a better experience for tennis fans in a live gaming installation by using… Continue reading American Express Blends VR & AI In Experience Spearheading Its ‘Ace The (US) Open’ Activation
