Tag: Member Benefits

Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon

American Express teamed up with Andy Murray to unveil an integrated suite of on-site activations and an above-the-line advertising campaign leveraging its Official Payment Partner of The Championships rights for Wimbledon 2019.   Spearheading its on-site work at the American Express Fan Experience in the Southern Village at the All England Lawn Tennis Club, is… Continue reading Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon

American Express Blends VR & AI In Experience Spearheading Its ‘Ace The (US) Open’ Activation

American Express’ ‘Ace The Open’ tennis leverage programme at the 2017 US Open was spearheaded by an immersive virtual reality experience that allowed fans on-site to play VR tennis facing an AI opponent.   The game, called ‘Air Tennis’, aimed to create a better experience for tennis fans in a live gaming installation by using… Continue reading American Express Blends VR & AI In Experience Spearheading Its ‘Ace The (US) Open’ Activation