September saw the Melbourne Racing Club (MRC) launch an integrated campaign called ‘It’s Time To Re-Wild’ which invited racegoers to experience a different kind of horse racing Spring Carnival encouraging them to break out of a collective post-covid, post-Winter malaise and embrace a vibrant and unexpected world of food, fashion, fun and racing at Caulfield.… Continue reading Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival
Tag: Digital Display
NHL & Twitter’s #StanleyTweets On Physical Display At The Hockey Hall of Fame
The National Hockey League (NHL) teamed up with Twitter in June 2021 for a campaign called #StanleyTweets: an initiative based around a social post call-for-entry to engrave 52 tweets to the @StanleyCup account into a first-of-its kind installation at the Hockey Hall of Fame in Toronto. The installation went live in September ahead of the 2021/2 season start… Continue reading NHL & Twitter’s #StanleyTweets On Physical Display At The Hockey Hall of Fame
OLG Campaign Drives Virtual Viewing/Betting As Ontario Racing Resumes Behind Closed Doors
A new Ontario Lottery and Gaming Corporation (OLG) digital campaign on behalf of Ontario Racing and developed by agency Juniper Park\TBWA aimed to help Canadian racing fans reconnect with the sport online. As with so many sports, the start of the horse racing season in Ontario was delayed due to the Covid-19 pandemic and now… Continue reading OLG Campaign Drives Virtual Viewing/Betting As Ontario Racing Resumes Behind Closed Doors
Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon
American Express teamed up with Andy Murray to unveil an integrated suite of on-site activations and an above-the-line advertising campaign leveraging its Official Payment Partner of The Championships rights for Wimbledon 2019. Spearheading its on-site work at the American Express Fan Experience in the Southern Village at the All England Lawn Tennis Club, is… Continue reading Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon
Chivas Celebrates New Manchester United Spirits Sponsorship With #BlendedIsBetter Film
Early August sees Chivas celebrate its new partnership as the official spirits sponsor of Manchester United with the launch of a new film exploring the unique blend of characteristics that make up the Manchester United team. The spot, which was shot in LA during the club’s US pre-season tour, features several United stars who… Continue reading Chivas Celebrates New Manchester United Spirits Sponsorship With #BlendedIsBetter Film
