September saw the Melbourne Racing Club (MRC) launch an integrated campaign called ‘It’s Time To Re-Wild’ which invited racegoers to experience a different kind of horse racing Spring Carnival encouraging them to break out of a collective post-covid, post-Winter malaise and embrace a vibrant and unexpected world of food, fashion, fun and racing at Caulfield.… Continue reading Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival
Tag: Spring Carnival
Ladbrokes Targets Racing Punters In Sweet Science Led 2019 Sprint Racing ‘Back Yourself’ Campaign
Building on its ongoing ‘Back Yourself’ brand platform, Ladbrokes in Australia has taken a fresh creative approach with its 2019 Spring Carnival campaign as it seeks to build stronger relationships with punters. This year’s campaign debuted in mid-September and was spearheaded by a hero 45-second commercial which focused on appreciating the skills, science and… Continue reading Ladbrokes Targets Racing Punters In Sweet Science Led 2019 Sprint Racing ‘Back Yourself’ Campaign
Marketing Mayhem Leverages Melbourne Cup & Australia’s Spring Carnival Racing Season
The 8-1 shot Cross Counter made history by becoming the first British-trained horse to win the Melbourne Cup at the 158th running of ‘The Race That Stops The Nation’. Indeed, it was a UK 1-2-3 after the Charlie Appleby saddled horse led home fellow British-trained runners from Marmelo and A Prince Of Arran. … Continue reading Marketing Mayhem Leverages Melbourne Cup & Australia’s Spring Carnival Racing Season
Bookie Sportsbet Urges Australian Punters To ‘BS Responsibly’ A Spring Carnival 2018
Sportsbet’s integrated new ‘BS’ campaign – which is based round the idea that every year, when Spring Carnival comes around, suddenly everyone in Australia is a horse racing expert – spans multiple television commercials, plus online video, radio pieces, print ads and social content. The bookmaker’s slightly counter intuitive ‘responsible betting’ campaign urges racegoers… Continue reading Bookie Sportsbet Urges Australian Punters To ‘BS Responsibly’ A Spring Carnival 2018
Ladbrokes OOH Mechanical Horse Race Brings Spring Carnival To Brisbane Road Prior To Melbourne Cup
Late October sees Ladbrokes strike out to catch the attention of Australian punters with an immersive out-of-home campaign that aims to drive business around its title sponsorship of the ‘Ladbrokes’ Spring Carnival’. Working in harness with OOH provider Goa (Australia’s largest billboard and ad signage company), the bookie brand is backing its own sponsorship… Continue reading Ladbrokes OOH Mechanical Horse Race Brings Spring Carnival To Brisbane Road Prior To Melbourne Cup
