More than a month ahead of the start of World Rugby’s 2023 Rugby World Cup (RWC), Rugby Australia primary partner Cadbury expanded its tournament-linked activation through ‘Lucky Scarf’: a 20-metre-long scarf created from lucky charms all donated by Wallabies fans across Australia. The initiative, developed with agency Ogilvy alongside teams at Revolver, The Glue… Continue reading Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy
Tag: Physical
MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience
Major League Baseball (MLB) hosted a live baseball experience in the heart of London titled ‘Trafalgar Square Takeover’ in the form of a three-day festival celebrating the sport and promoting the two-game 2023 London Series between long-time rivals St. Louis Cardinals take on Chicago Cubs in the London Stadium. The league teamed up with… Continue reading MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience
MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal
To build buzz ahead of the new season and generally broaden the game’s popular appeal and its place in the cultural conversation, Major League Baseball (MLB) teamed up with the League’s new agency of record Wieden+Kennedy (Portland) to launch an integrated campaign called ‘Baseball Is Something Else’ and a new digital platform titled ‘MLB Life’.… Continue reading MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal
Scotiabank’s Inclusive ‘The Hockey Jersey’ Book Inspires Young Players From All Backgrounds
Scotiabank launched a new ice hockey campaign in January – running under its #HockeyForAll platform – built around a new children’s book called ‘The Hockey Jersey’ which seeks to help close the sport’s diversity gap and help all kids see themselves both on the ice and on the page. A long-time hockey supporter, the financial brand’s campaign… Continue reading Scotiabank’s Inclusive ‘The Hockey Jersey’ Book Inspires Young Players From All Backgrounds
ASICS Promotes ‘Asics x Solana UI’ Physical / NFT Sneakers & STEPN Tie-Up In Web3 / Blockchain Play
In late October through early November, Japanese sportswear giant ASICS rolled out its latest Web3 initiative by unveiling a new, limited-edition physical shoe in a tie-up with blockchain platform Solana Pay which included an exclusive NFT offer tied to the purchase of the sneakers. The ‘Asics x Solana UI’ collection – a custom GT-2000… Continue reading ASICS Promotes ‘Asics x Solana UI’ Physical / NFT Sneakers & STEPN Tie-Up In Web3 / Blockchain Play
Adidas 2022 FIFA Men’s World Cup Kit Drop Targets Gen Z In Physical & Social Hotspots
Adidas primarily targeted the Gen Z demographic with the collective physical and social launch of its new FIFA Men’s World Cup by hiding the strips in plain sight at Gen Z cultural hotspots around the world so young fans could discover them for themselves. The Qatar 2022 national federation kit campaign launch, developed in… Continue reading Adidas 2022 FIFA Men’s World Cup Kit Drop Targets Gen Z In Physical & Social Hotspots
Puma’s First ‘Black Station’ Metaverse Experience Links NFTs & Trainers To NY Fashion Week
In mid September German sportswear brand Puma launched its first-ever metaverse experience, called ‘Black Station’, as part of the sportswear company’s ‘Futrograde’ show at 2022 New York Fashion Week (NYFW). The initiative, which included a digital lobby space with three portals, featured NFTs which would could be redeemed for limited-edition physical sneakers. … Continue reading Puma’s First ‘Black Station’ Metaverse Experience Links NFTs & Trainers To NY Fashion Week
Budweiser Counts Down To FIFA Men’s Qatar 2022 World Cup With ‘The Drop’ Fan Scavenger Hunt
Mid-August saw FIFA partner Budweiser hide hundreds of branded prize boxes in major cities around the world and then linked up with a team of athlete ambassadors to invite football fans to find them in an early mobile/OOH/in-person phase of its Qatar 2022 Men’s World Cup activation programme called ‘The Drop’. The official beer… Continue reading Budweiser Counts Down To FIFA Men’s Qatar 2022 World Cup With ‘The Drop’ Fan Scavenger Hunt
Gymshark & CALM Open London Pop-Up ‘Deload’ Barbershop With Mental Health Trained Barbers
July saw sportswear brand Gymshark open a new barbershop called ‘Deload’ designed to allow and encourage men to comfortably open up about their mental wellness to the professional mental health trained barbers. The project, which activates Gymshark’s partnership with and support for mental health charity CALM (Campaign Against Living Miserably), sees the Solihull based… Continue reading Gymshark & CALM Open London Pop-Up ‘Deload’ Barbershop With Mental Health Trained Barbers
NFT Digital Trainer Brand Onlife Promotes 1st Pair Of Real-World Sneakers In Aglet Game
Onlife Inc, a self-described experience platform which seeks to merge virtual worlds and physical goods, has unveiled its first ever physical sneaker release – a real world version of one of its best known NFT virtual sneakers ‘the Aglet One’ – which can also be worn digitally as an NFT. Early May saw the… Continue reading NFT Digital Trainer Brand Onlife Promotes 1st Pair Of Real-World Sneakers In Aglet Game
The Wimbledon Foundation Launches Scavenger Hunt ‘Thank Your Champion’ UK Charity Campaign
The end of June saw The Wimbledon Foundation, the charity arm of The All England Lawn Tennis Club (AELTC) and of The Championships, launch a campaign called ‘Thank Your Champion’ which aims to celebrate people who have ‘made a difference’ during the last year. The initiative is spearhead by a nationwide #ThankYourChampion Scavenger Hunt… Continue reading The Wimbledon Foundation Launches Scavenger Hunt ‘Thank Your Champion’ UK Charity Campaign
Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
The pandemic forced UEFA Europa League partner Kia Motors to pivot in the middle of its 2019/20 season marketing programme and switch many of its multi-pronged activation’s physical and in-person strands to virtual spaces and online experiences – including its work leveraging its Trophy Tour, Official Match Ball Carrier, Heroes Walk and Undeniable campaigns.… Continue reading Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
