On 27 October Team GB marked 100 days to go until the 2022 Winter Olympic Games in Beijing with an action-packed online video to build excitement and boost support ahead of the Games. Produced by LiveWire Sport and titled simply ‘Beijing 2022 | 100 Days To Go’ the spot was amplified across the team’s digital and… Continue reading Team GB Online Video Mark ‘100 Days To Go’ Until 2022 Winter Olympics
Tag: Livewire Sport
The Wimbledon Foundation Launches Scavenger Hunt ‘Thank Your Champion’ UK Charity Campaign
The end of June saw The Wimbledon Foundation, the charity arm of The All England Lawn Tennis Club (AELTC) and of The Championships, launch a campaign called ‘Thank Your Champion’ which aims to celebrate people who have ‘made a difference’ during the last year. The initiative is spearhead by a nationwide #ThankYourChampion Scavenger Hunt… Continue reading The Wimbledon Foundation Launches Scavenger Hunt ‘Thank Your Champion’ UK Charity Campaign
World Rugby Launch ‘This Is How We Sevens’ Campaign To Engage New Fans Ahead Of Tokyo Olympics
Mid-June saw World Rugby launch a major new Rugby Sevens campaign ahead of the rescheduled Tokyo 2020 Olympic Games called ‘This Is How We Sevens’. The campaign objective is to showcase the ‘vibrancy, excitement and breadth of personalities’ in the Sevens version of the sport and is part of World Rugby’s core aim of… Continue reading World Rugby Launch ‘This Is How We Sevens’ Campaign To Engage New Fans Ahead Of Tokyo Olympics
AELTC’s ‘It’s A Wimbledon Thing’ Campaign Explores Fandom That Goes Beyond Tennis
The All England Lawn Tennis and Croquet Club (AELTC) – which runs The Championships, Wimbledon tournament – served up a 2021 tournament promotional campaign called ‘It’s A Wimbledon Thing’ which aimed to further building global engagement. Launched on 14 June (two weeks ahead of the start of the tournament), the integrated #WimbledonThing initiative was… Continue reading AELTC’s ‘It’s A Wimbledon Thing’ Campaign Explores Fandom That Goes Beyond Tennis
AELTC ‘Wimbledon Recreated’ Asks Fans To Recreate Memorable Tournament Moments
The world’s most famous tennis tournament may have been cancelled this year, but the All England Club (AELTC) launched a campaign on 10 June aimed at maintaining engagement with an interest in ‘Wimbledon’ despite the absence of on court action. Rights-owner AELTC’s initiative is built around some of the most memorable moments and traditions… Continue reading AELTC ‘Wimbledon Recreated’ Asks Fans To Recreate Memorable Tournament Moments
AELTC’s Wimbledon ’19 News History (#JoinTheStory) & Immersive ‘Rematch’ Experience Campaigns
21 days before the first ball is served at Wimbledon 2019, the All England Lawn Tennis Club (AELTC) launched a new campaign, called #JoinTheStory, which aims to show how the world’s most famous tennis tournament and the world’s key news events are entwined. The brief behind the work is to further build global engagement… Continue reading AELTC’s Wimbledon ’19 News History (#JoinTheStory) & Immersive ‘Rematch’ Experience Campaigns
