The world’s most famous tennis tournament may have been cancelled this year, but the All England Club (AELTC) launched a campaign on 10 June aimed at maintaining engagement with an interest in ‘Wimbledon’ despite the absence of on court action. Rights-owner AELTC’s initiative is built around some of the most memorable moments and traditions… Continue reading AELTC ‘Wimbledon Recreated’ Asks Fans To Recreate Memorable Tournament Moments
Tag: Coronovirus
How Sports Marketers Are Communicating Around The Global Coronavirus Pandemic
From sportswear brands and retailers, global rights-holders, leagues and teams, official sponsors and suppliers, to sport and entertainment agencies, we segment the key strategies and showcase some of the most striking illustrative initiatives responding to the Covid-19 crisis. What have we learned so far about strategies, tactics and creative? Sports marketers are largely… Continue reading How Sports Marketers Are Communicating Around The Global Coronavirus Pandemic
FIFA & W.H.O. Team Up With Football Coaches For A Video Series To Tackle Coronavirus
Mid March saw FIFA and the World Health Organisation (WHO) launch a video series offering ‘five key tactics’ for stopping the coronavirus threat. Fronted by a team of famous football coaches and managers, the collaboration includes a range of initiatives aimed at tackling the spread of the pandemic and aims to raise awareness of… Continue reading FIFA & W.H.O. Team Up With Football Coaches For A Video Series To Tackle Coronavirus
