For its last match of the French National League season, Red Star FC transformed its final batch of tickets into iconic objects from the famous Saint-Ouen Flea Market (which is situated close to its stadium) and then held a unique fan treasure hunt. The initiative, titled ‘Flea Tickets / Les Billets A Chiner’, was… Continue reading Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets
Tag: Particpatory
American Express Serves Up NYC Pop-Up Tennis Court Experiences Ahead Of US Open
Two weeks before the start of the 2021 US Open, US Tennis Association (USTA) partner American Express has opened pop-up courts in Manhattan so that tennis fans can test their own game at the experiential branded space. The six pop-up branded courts have been built at Pier 76 on the banks of the Hudson… Continue reading American Express Serves Up NYC Pop-Up Tennis Court Experiences Ahead Of US Open
Super Sport & Springboks ‘Stronger Together’ RWC Work Unites The Nation Via ‘Faces On Numbers’
Launched in July 2019, two months ahead of the kick-off of the Rugby World Cup, official tournament SA broadcaster Super Sport and the South Africa Rugby Union launched its Japan 2019 campaign to drive home the message that the Springboks and all of the nation are #StrongerTogether. The campaign’s objective was to get the… Continue reading Super Sport & Springboks ‘Stronger Together’ RWC Work Unites The Nation Via ‘Faces On Numbers’
AELTC’s Wimbledon ’19 News History (#JoinTheStory) & Immersive ‘Rematch’ Experience Campaigns
21 days before the first ball is served at Wimbledon 2019, the All England Lawn Tennis Club (AELTC) launched a new campaign, called #JoinTheStory, which aims to show how the world’s most famous tennis tournament and the world’s key news events are entwined. The brief behind the work is to further build global engagement… Continue reading AELTC’s Wimbledon ’19 News History (#JoinTheStory) & Immersive ‘Rematch’ Experience Campaigns
New Balance Street Game & Urban Spot Launch New ‘Make Your Mark’ England Cricket Kit Campaign
New Balance leverages the start of the UK summer cricket season and its England & Wales Cricket Board partnership with a launch campaign for its 2018/19 England kit urging cricketers to ‘be a legend in your own neighbourhood’. Far removed from the traditional green ovals and rural settings so often typically associated with the… Continue reading New Balance Street Game & Urban Spot Launch New ‘Make Your Mark’ England Cricket Kit Campaign
England Rugby Launches New #InnerWarrior Phase To Boost Grassroots Women’s Rugby Participation
January 2018 saw England Rugby roll out the next phase of its ‘Inner Warrior’ female participation programme. A year on from the launch of the ‘Meet Your Inner Warrior’ initiative aimed at getting more women involved in contact rugby (see case study), the latest wave of work revolves around a ‘New Year, New You’… Continue reading England Rugby Launches New #InnerWarrior Phase To Boost Grassroots Women’s Rugby Participation
Old Mutual Wealth Leverages England Rugby Autumn Games Via ‘Pass It On’ & ‘Kids First’
In addition to its stadium-led activations (such as hospitality, pitch logos and pitchside LED displays), Old Mutual Wealth rolled out twin campaigns – ‘Pass It On’ (product related) and ‘Kids First’ (grassroots support) – that leveraged its England Rugby rights around the Autumn International Series. ‘Pass It On’ is an advice-led activation spearheaded by… Continue reading Old Mutual Wealth Leverages England Rugby Autumn Games Via ‘Pass It On’ & ‘Kids First’
Asics Links With ‘Girls On The Run’ (& Runkeeper) For New York Marathon ‘Extra Mile’ Cause Campaign
TCS New York City Marathon sponsor Asics ran a 2016 cause campaign that encouraged participants to make a positive social impact through their running by adding an ‘Extra Mile’ to their workout and to the marathon itself. In addition to working with Footlocker on the ‘Real Lives. Real Runners’ campaign, Asics To commemorate… Continue reading Asics Links With ‘Girls On The Run’ (& Runkeeper) For New York Marathon ‘Extra Mile’ Cause Campaign
ECB & Old Mutual Roll Out ‘Helping Rugby Prosper’ Ambassador Led Films
To celebrate Old Mutual Wealth’s partnership with England Rugby, the wealth management business has launched a series of new films featuring England stars Jack Clifford, Sarah Hunter and Ben Youngs. The videos have been created to highlight Old Mutual Wealth’s commitment to supporting rugby from grassroots through to elite and introduce the businesses’ promise of… Continue reading ECB & Old Mutual Roll Out ‘Helping Rugby Prosper’ Ambassador Led Films
MLB & Hat Partner New Era Roll Out #CapsOn For New Baseball Season Opening Day
To harness the excitement in the weeks before the start of Major League Baseball’s regular season, the MLB and its official cap partner New Era launched #CapsOn – an integrated, participatory campaign that aims to generate pre-season anticipation and excitement. The initiative, which spans TV spots, social media and in-store work, aims to encourage… Continue reading MLB & Hat Partner New Era Roll Out #CapsOn For New Baseball Season Opening Day
