Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part in a mixed real-world and social scavenger hunt facilitated through hidden QR codes. Timed to leverage the start of the 2023/24 football season, consumers are… Continue reading NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt
Tag: Scavenger Hunt
Budweiser Counts Down To FIFA Men’s Qatar 2022 World Cup With ‘The Drop’ Fan Scavenger Hunt
Mid-August saw FIFA partner Budweiser hide hundreds of branded prize boxes in major cities around the world and then linked up with a team of athlete ambassadors to invite football fans to find them in an early mobile/OOH/in-person phase of its Qatar 2022 Men’s World Cup activation programme called ‘The Drop’. The official beer… Continue reading Budweiser Counts Down To FIFA Men’s Qatar 2022 World Cup With ‘The Drop’ Fan Scavenger Hunt
#TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers
The start of November saw US insurer State Farm join the non-fungible tokens (NFT) bandwagon via a digital scavenger hunt called the official #TeamStateFarm ‘Football Find’ game. Starting on 4 November and revolving around a bespoke web hub at https://www.teamstatefarmfootballfind.com/, the insurance company’s virtual treasure hunt challenges participants to use their smartphones – akin to Pokemon Go –… Continue reading #TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers
The Wimbledon Foundation Launches Scavenger Hunt ‘Thank Your Champion’ UK Charity Campaign
The end of June saw The Wimbledon Foundation, the charity arm of The All England Lawn Tennis Club (AELTC) and of The Championships, launch a campaign called ‘Thank Your Champion’ which aims to celebrate people who have ‘made a difference’ during the last year. The initiative is spearhead by a nationwide #ThankYourChampion Scavenger Hunt… Continue reading The Wimbledon Foundation Launches Scavenger Hunt ‘Thank Your Champion’ UK Charity Campaign
Foot Locker (& Nike) Turn LeBron Sneaker Drop Into App-Led AR ’16 King Court Purple’ Treasure Hunt
Foot Locker celebrated LeBron James’ LA Lakers debut and the launch of his latest Nike’ LeBron 16 signature shoe with a mobile scavenger hunt that enabled fans to get early access to the special edition sneakers. Nike’s LeBron 16 King ‘Court Purple’ kicks, which the new LA Lakers super star wore for his debut… Continue reading Foot Locker (& Nike) Turn LeBron Sneaker Drop Into App-Led AR ’16 King Court Purple’ Treasure Hunt
Emirates RWC Flag Bearer ‘Find The Flag’ Digital & Physical Treasure Hunt
Rugby World Cup sponsor Emirates promoted its tournament flag bearer programme with ‘Find The Flag’ – a campaign that links fans, famous players, the tournament and the airline via social media and a participatory challenge. Kicking off Emirates’ RWC 2015 activation, the participatory competition offered future rugby stars (those aged between 14 and 16)… Continue reading Emirates RWC Flag Bearer ‘Find The Flag’ Digital & Physical Treasure Hunt
Henman Fronts Robinsons’ Social/Physical ‘Great Wimbledon Ball Hunt’
The ‘Great Robinsons Ball Hunt’ campaign, which marks the brand’s 80th year as a Wimbledon partner, is built around a treasure hunt that see the drinks brand hide tennis balls across the UK. Running under the #HuntForWimbledon hashtag, this cross-country scavenger hunt incentivises searchers by offering those who find the balls with tennis kits… Continue reading Henman Fronts Robinsons’ Social/Physical ‘Great Wimbledon Ball Hunt’
Emirates Runs Social Media PSG Player/Fan Scavenger Hunt
Mid April saw Emirates activate its sponsorship of Paris Saint-Germain with an innovative social media fuelled scavenger hunt across Paris aimed at bring fans closer to their favourite players. This blended digital/physical initiative saw the airline offer PSG fans a unique footballing experience. Three football supporter and social media influencers were selected by… Continue reading Emirates Runs Social Media PSG Player/Fan Scavenger Hunt
Cleveland Indians #TribeLive ‘Scavenger Hunt’ Celebrates MLB Opening Day
To celebrate Major League Baseball ‘Opening Day’, the Cleveland Indian’s hosted a scavenger hunt around the city – hiding bags of club swag and then tweeting clues for fans to find them. The team’s marketers scoped out several notable locations around town and then seeded visual and verbal clues to the secret spots across… Continue reading Cleveland Indians #TribeLive ‘Scavenger Hunt’ Celebrates MLB Opening Day
Heineken US Open Instagram Ticket Scavenger Hunt
Heineken is focusing upon Instagram as the central hub for its US Open interactive picture hunt ticket giveaway – ‘Crack The US Open’. Combining mobile and social components, the beer brand is using Instagram’s grid feature to create a huge mosaic picture which operates as the playing field for the photo scavenger hunt. … Continue reading Heineken US Open Instagram Ticket Scavenger Hunt
