Michelob Ultra paired up with and ESPN for an initiative which pits John McEnroe against his toughest opponent ever – himself – in a (retired) athlete versus Artificial Intelligence (AI) tennis match. The Anheuser-Busch InBev brand’s project, which continues the brand’s ongoing sports marketing approach built around happiness and positive participation, highlights the career… Continue reading Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match
Tag: Tennis
MPL clicks with Leander Paes and Geeta Phogat to connect India to esports Watch the campaign conceptualised by MPL’s in-house creative team here
eSports and mobile gaming platform Mobile Premier League (MPL), launched a national print and TV campaign in India called ‘Maidan Naya, Khel Wohi / New Playground, Same Game’ with a dual objective of it increasing participation and generating wider awareness of and recognition for eSports. The campaign, developed in harness with MPL’s in-house creative… Continue reading MPL clicks with Leander Paes and Geeta Phogat to connect India to esports Watch the campaign conceptualised by MPL’s in-house creative team here
Chase’s ‘Master The Open’ Spans Roof Logo, On-site & On-Line Utilities, Streaming & Serena App Ads
JPMorgan Chase, the US Open Tennis Championships main sponsor, is activating around its highly visible old school branding on the new roof over the tournament’s main Arthur Ashe stadium (the world’s largest tennis stadium). The brand logo and name ‘Chase’ now appear in two places on the north and south sections of the retractable… Continue reading Chase’s ‘Master The Open’ Spans Roof Logo, On-site & On-Line Utilities, Streaming & Serena App Ads
Henman Fronts Robinsons’ Social/Physical ‘Great Wimbledon Ball Hunt’
The ‘Great Robinsons Ball Hunt’ campaign, which marks the brand’s 80th year as a Wimbledon partner, is built around a treasure hunt that see the drinks brand hide tennis balls across the UK. Running under the #HuntForWimbledon hashtag, this cross-country scavenger hunt incentivises searchers by offering those who find the balls with tennis kits… Continue reading Henman Fronts Robinsons’ Social/Physical ‘Great Wimbledon Ball Hunt’
#FeelWimbledon Jaguar’s Biometrics/Sociometrics Showcase Live Fan Mood
Jaguar, the official car of Wimbledon, is using biometrics and sociometrics in a campaign called #FeelWimbledon that provides real-time mood analysis. The official partner of the self-styled ‘Greatest Grand Slam’ has dished out wristbands with biometric sensors to tennis fans at the All England Lawn Tennis Club to explore and showcase their emotional disposition.… Continue reading #FeelWimbledon Jaguar’s Biometrics/Sociometrics Showcase Live Fan Mood
Chase Launches Sports Ambassador Led ‘Masters’ Campaign During The Masters
JP Morgan Chase extended its ongoing ‘So You Can’ marcoms concept with a new athlete ambassador-led campaign called ‘Masters’ that rolled out during 2015’s first golf major and yet, despite being sport-themed and running during baseball and tennis programming, was oddly unrelated in any way to the golf tournament with which the initiative shares a… Continue reading Chase Launches Sports Ambassador Led ‘Masters’ Campaign During The Masters
IBM’s US Open Tennis Data Creates ‘Sessions’ Music
During the US Open, James Murphy, the former frontman of electronic dance-punk band LCD Soundsystem, teamed up with IBM for a special ‘US Open Sessions’ music/data project. The initiative took IBM data from the tennis tournament and transformed this into electro tunes. This innovative approach to Open orchestration, saw the musician work with… Continue reading IBM’s US Open Tennis Data Creates ‘Sessions’ Music
Mount Franklin’s Australian Open Dome Experience
Mount Franklin, the official premium spring water supplier to the 2014 Australian Open, found its product in high, high demand as the tournament experienced record high temperatures. With on- and off-court exclusivity within Melbourne Park itself, the brand found heavy competition from vendors outside the Rod Laver Arena the brand worked with Momentum on… Continue reading Mount Franklin’s Australian Open Dome Experience
Mirror Court Glitz Launches Adidas/McCartney Tennis Line
Adidas’ new Stella McCartney women’s tennis collection was launched with an innovative event that saw several leading players appear on a mirror tennis court. The glitzy launch on what must be the shiniest tennis court ever built formed a kaleidoscopic visual effect – thus creating a fashionable and fascinating set of images. McCartney’s… Continue reading Mirror Court Glitz Launches Adidas/McCartney Tennis Line
Kia’s Australian Open ‘Fan Of The Day’ Photo Campaign
As the first tennis major of the year grinds into gear, Australian Open major sponsor Kia Motors are inviting tennis fans to join its Fan Of The Day image-led initiative and boost engagement and excitement. Every day throughout the tournament Kia is looking for the most conspicuous and enthusiastic fans at Melbourne Park and awarding… Continue reading Kia’s Australian Open ‘Fan Of The Day’ Photo Campaign
