eSports and mobile gaming platform Mobile Premier League (MPL), launched a national print and TV campaign in India called ‘Maidan Naya, Khel Wohi / New Playground, Same Game’ with a dual objective of it increasing participation and generating wider awareness of and recognition for eSports. The campaign, developed in harness with MPL’s in-house creative… Continue reading MPL clicks with Leander Paes and Geeta Phogat to connect India to esports Watch the campaign conceptualised by MPL’s in-house creative team here
