The start of December saw US sports retailer Champs Sport and Eastbay (its direct mail sister company) launch a new campaign called ‘We Know Game’ fronted by a team of athlete ambassadors including the Cavinder Twins, Gable Steveson and Rudolph ‘Blaze’ Ingram. Following the company’s new NIL (name, image and likeness) student athlete partnerships… Continue reading New Student Athlete Ambassador Team Front Champs Sport & Eastbay ‘We Know Game’ Campaign
Tag: Wrestling
Roger Federer Fronts Sports Star & Creative Visionary Fronted UNIQLO ‘Lifewear’ Campaign
On 12 May global apparel retailer UNIQLO launched a new integrated campaign promoting its Spring collection called ‘LifeWear: Made for All’ fronted by brand ambassador Roger Federer along with a team of sports stars as well as New York-based artist Futura and fashion designer Christophe Lemaire. The campaign launched on 12 May and runs… Continue reading Roger Federer Fronts Sports Star & Creative Visionary Fronted UNIQLO ‘Lifewear’ Campaign
MPL clicks with Leander Paes and Geeta Phogat to connect India to esports Watch the campaign conceptualised by MPL’s in-house creative team here
eSports and mobile gaming platform Mobile Premier League (MPL), launched a national print and TV campaign in India called ‘Maidan Naya, Khel Wohi / New Playground, Same Game’ with a dual objective of it increasing participation and generating wider awareness of and recognition for eSports. The campaign, developed in harness with MPL’s in-house creative… Continue reading MPL clicks with Leander Paes and Geeta Phogat to connect India to esports Watch the campaign conceptualised by MPL’s in-house creative team here
US Ad Council & World Wrestling Entertainment (WWE) Suit Up For A Covid-19 PSA Smackdown Spot
Mid April 2020 saw the Ad Council continue its programme of informing the American public about the coronavirus crisis and making sure they are receiving the critical and vetted information about Covid-19 pandemic through a partnership with World Wrestling Entertainment (WWE). The US national non-profit and the global wrestling giant launched a new set… Continue reading US Ad Council & World Wrestling Entertainment (WWE) Suit Up For A Covid-19 PSA Smackdown Spot
