A Spring campaign called ‘The Grand Train Tour’ by Swiss Tourism saw the country’s tourist board again team up with Switzerland’s biggest sports star and tennis legend Roger Federer who is paired with South African comedian Trevor Noah and sent to explore the country’s picturesque landscape and promote tourist train travel. The tennis icon… Continue reading Roger Federer & Comic Trevor Noah Take ‘Grand Train Tour’ For Swiss Tourism
Tag: Roger Federer
Arbaaz Khan Plays Roger Federer In Indian Campaign Promoting Solana’s Online Hackathon
A comic campaign in India for blockchain platform Solana saw Indian actor and film producer Arbaaz Khan play a spoof version of tennis great Roger Federer to promote the company’s latest online hackathon The film, promoting the digital ‘Solana Grizzlython’ (which runs from 2 February to 14 March), was developed with Superteam and conceptualised… Continue reading Arbaaz Khan Plays Roger Federer In Indian Campaign Promoting Solana’s Online Hackathon
Moët & Chandon Pays Tribute To Tennis Icon In Global #ToastToRoger Social Campaign
The last week of 27 September saw LVMH champagne Moët & Chandon raised a glass to Swiss tennis icon and brand ambassador Roger Federer with a celebratory global tribute called #ToastToRoger. The champagne brand set out to initiate a global celebration marking the 20-time Grand Slam winner’s retirement by incentivising fans and consumers to… Continue reading Moët & Chandon Pays Tribute To Tennis Icon In Global #ToastToRoger Social Campaign
Rolex Pays Emotional Tribute To Endorser Federer Via Perpetual Classy ‘Thank You’ Spot
After a 20-year partnership with Roger Federer, Rolex leveraged its athlete ambassador alliance around the 20-time Grand Slam Champion’s retirement with a 30-second video tribute to his astonishing career which subtly mentioned the watch brand Federer so often promoted and wore by hailing its global brand ambassador’s ‘perpetual legacy’. The all-Swiss partnership, built on… Continue reading Rolex Pays Emotional Tribute To Endorser Federer Via Perpetual Classy ‘Thank You’ Spot
Roger Federer Keeps Pinky Promise To Zizou In Barilla Surprise Stunt ‘The Promise’ Spot
A Roger Federer fronted campaign from Italian multinational food company Barilla rolled out in August and saw the tennis legend surprise a rising star of the game whom he first met as a young fan five years previously during a US Open press conference that went viral. The background to the campaign lies in… Continue reading Roger Federer Keeps Pinky Promise To Zizou In Barilla Surprise Stunt ‘The Promise’ Spot
Roger Federer Fronts Sports Star & Creative Visionary Fronted UNIQLO ‘Lifewear’ Campaign
On 12 May global apparel retailer UNIQLO launched a new integrated campaign promoting its Spring collection called ‘LifeWear: Made for All’ fronted by brand ambassador Roger Federer along with a team of sports stars as well as New York-based artist Futura and fashion designer Christophe Lemaire. The campaign launched on 12 May and runs… Continue reading Roger Federer Fronts Sports Star & Creative Visionary Fronted UNIQLO ‘Lifewear’ Campaign
Roger Federer & Lewis Hamilton Add Athlete Attitude to Mercedes-Benz S-Class Campaign
Mercedes-Benz and Antoni Garage team up for a luxury limousine Christmas campaign called ‘Cares for What Matters’ fronted by sports stars and auto ambassadors Roger Federer and Lewis Hamilton ‘Cares For What Matters’ is the bold campaign claim which sits at the heart of this 360-degree marketing initiative promoting the new S-Class and which… Continue reading Roger Federer & Lewis Hamilton Add Athlete Attitude to Mercedes-Benz S-Class Campaign
Federer/Barilla Surprise ‘The Rooftop Match’ Tennis Girls After Lockdown Tennis Match Went Viral
During Italy’s lockdown in mid April, two teens from Finale Ligure – Vittoria Oliveri and Carola Pessina – played socially distanced tennis from their neighbouring apartment building rooftops and the video of their match blew up socially passing 10m Twitter views. Pasta brand Barilla and ambassador Roger Federer were so inspired by the girls… Continue reading Federer/Barilla Surprise ‘The Rooftop Match’ Tennis Girls After Lockdown Tennis Match Went Viral
Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track
Timed to leverage spiking tennis interest around Wimbledon 2018, July saw Roger Federer’s racket supplier Wilson release a quirky initiative that turned the tennis icon’s racket into a musical instrument. This audio marketing push saw the sports equipment brand team up with Federer and music producer Money Mark to create an original track to… Continue reading Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track
Uniqlo Welcomes Roger Federer At The Start Of Wimbledon As It Pushes Further Into Sports Space
The clothing brand has penned a pricy new global endorser partnership with tennis super star Roger Federer. Announced on the eve of Wimbledon 2018, the Japanese company brokered the athlete ambassador deal with Federer following the end of the tennis star’s long running Nike partnership on 1 March. The brand promoted the new… Continue reading Uniqlo Welcomes Roger Federer At The Start Of Wimbledon As It Pushes Further Into Sports Space
Barilla Leverages Tennis Season Start Via ‘Masters of Pasta’ Campaign Led By Federer & Chef Oldani
A new year means a new tennis season and between Christmas and New Year pasta giant Barilla leveraged this with a new campaign fronted by brand ambassador and tennis icon Roger Federer alongside chef David Oldani, based around a cooking lesson and the message that the two endorsers and the brand are all linked by… Continue reading Barilla Leverages Tennis Season Start Via ‘Masters of Pasta’ Campaign Led By Federer & Chef Oldani
NIKE PRE-PREPARED CONGRATULATORY CAMPAIGNS Celebrate Endorser Success & Push LIMITED EDITION PRODUCT RANGES
Nike’s marketing partnership playbook now regularly features congratulatory campaigns for athlete ambassadors and/or sponsored teams to celebrate milestone victories and leverage consumer passion at its peak. The tactic is built on pre-prepared content (rather than assets created on the fly in real-time) and the formula follows an established pattern: a spearhead spot (typically debuting… Continue reading NIKE PRE-PREPARED CONGRATULATORY CAMPAIGNS Celebrate Endorser Success & Push LIMITED EDITION PRODUCT RANGES
