Tag: Sporting Goods

Adidas Tennis & Parley Link With Zverev & Wozniacki At Australian Open To Raise Ocean Health Awareness

Adidas launched its debut tennis ecology initiative within its umbrella ‘Play For The Oceans’ global programme in harness with ocean ecology organisation Parley.   Rolling out on 4 January, this new campaign collaboration between Adidas Tennis x Parley revolves around the first collection for the tennis court created entirely from reclaimed or intercepted ocean plastic.   The integrated… Continue reading Adidas Tennis & Parley Link With Zverev & Wozniacki At Australian Open To Raise Ocean Health Awareness

Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track

Timed to leverage spiking tennis interest around Wimbledon 2018, July saw Roger Federer’s racket supplier Wilson release a quirky initiative that turned the tennis icon’s racket into a musical instrument.   This audio marketing push saw the sports equipment brand team up with Federer and music producer Money Mark to create an original track to… Continue reading Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track

FIFA Partner Adidas Celebrates World Cup Final With Pogba Led ‘Creativity Is The Answer’

Adidas celebrated the culmination of the FIFA World Cup Final by extending its ‘creators’ campaign blending football with all aspects of culture and entertainment and by focusing on French star endorsers and now world champion Paul Pogba.   The music video style lead spot, launched on the day of the World Cup Final on 15… Continue reading FIFA Partner Adidas Celebrates World Cup Final With Pogba Led ‘Creativity Is The Answer’

Nike’s ‘Less Nice’ Hockey Campaign Sees 9 Ads Explore Canadian’s Competitive Characteristics

Nike’s ‘Play Less Nice’ Canadian hockey campaign focuses on the country’s competitive side and spans no less than nine slightly different spots: each delivering a single message about sporting manners.   This campaign positions Canadians, who are stereotypically known for their cordial politeness and for their repetitive apologies and frequent use of the word ‘sorry’,… Continue reading Nike’s ‘Less Nice’ Hockey Campaign Sees 9 Ads Explore Canadian’s Competitive Characteristics

Nike’s Hypercourt Offers Digital Content-Powered Basketball Court For Endorser Inspired Training

Nike Hypercourt is a tech-enabled training experience in the form of a basketball court that enables players to download specific training content, tips and advice from some of the NBA biggest hoops stars (and Nike endorsers) including LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving.   Created in Manila (The Philippines),  the… Continue reading Nike’s Hypercourt Offers Digital Content-Powered Basketball Court For Endorser Inspired Training