Amazon’s Prime Video hyped its new NFL Thursday Night Football programming at the start of the new football season with a comic campaign based around a freakishly long ‘New Prime Ball’ which, err, won’t really be used in official league games. The promotional stunt, which was developed with agency Atlantic New York, introduced a… Continue reading Amazon Prime Video NFL Thursday Night Football Promo Spoof’s Elongated ‘New Prime Ball’
Tag: Wilson
WNBA Unveils New Logo, Kit & ‘Count It’ Campaign To Celebrate 25th Anniversary Season
On 15 March the WNBA unveiled a new season campaign called ‘Count It’ which saw the league work with Sylvian Labs and which spanned a new logo, a branded basketball and new uniforms as well as an integrated marketing campaign celebrating the league’s 25th anniversary season. Timed to leverage Women’s History Month and dedicated… Continue reading WNBA Unveils New Logo, Kit & ‘Count It’ Campaign To Celebrate 25th Anniversary Season
Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track
Timed to leverage spiking tennis interest around Wimbledon 2018, July saw Roger Federer’s racket supplier Wilson release a quirky initiative that turned the tennis icon’s racket into a musical instrument. This audio marketing push saw the sports equipment brand team up with Federer and music producer Money Mark to create an original track to… Continue reading Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track
Wilson’s Pop-Up Mobile Museum Offers Football Craftsmanship & Customisation Experience
January saw US sports apparel giant Wilson Sporting Goods create a mobile pop-up museum, called ‘The Wilson Experience’, that demonstrates how the company handcrafts leather footballs. Following its initial tour launch at the College Football Playoff in Atlanta, ‘The Wilson Experience’ will tour across the USA through 2018: making key stops at the NFL… Continue reading Wilson’s Pop-Up Mobile Museum Offers Football Craftsmanship & Customisation Experience
