Timed to leverage spiking tennis interest around Wimbledon 2018, July saw Roger Federer’s racket supplier Wilson release a quirky initiative that turned the tennis icon’s racket into a musical instrument. This audio marketing push saw the sports equipment brand team up with Federer and music producer Money Mark to create an original track to… Continue reading Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track
