In Mid-February gaming company DraftKings linked up with hip hop star Dave East to drop the third track in its ‘NBA Music Video Series’ to leverage the 2022 All-Star Weekend. The music series campaign, which was developed in partnership with agency VaynerMedia, was based around three rising star hip hop artists who each produced… Continue reading DraftKings Drop Third NBA Music Video (By Dave East) To Leverage 2022 All-Star Weekend
Tag: Track
British Cycling Film Unveils ‘Lead Our Sport, Inspire Our Communities’ Strategy Launch
On 6 September British Cycling launched a flagship film unveiling its ‘Strategy To Paris 2024’ following the stunning, medal-winning success of UK cyclist at the Tokyo Olympic and Paralympic Games across track, road, BMX and mountain bikes. Voiced by British freestyle BMX star and Olympic gold medalist Charlotte Worthington and developed and produced in… Continue reading British Cycling Film Unveils ‘Lead Our Sport, Inspire Our Communities’ Strategy Launch
Sportswear Brand Bjorn Borg’s Smart Symphony Is Optimized To Improve Workouts
The Swedish sportswear company Bjorn Borg worked with a neurologist to combine exercise and classical music on a campaign called ‘Smartness’ which takes a creative approach to exploring what happens in our brains when we work out. Launched on 9 September, the initiative is based on the idea that both training and classical music… Continue reading Sportswear Brand Bjorn Borg’s Smart Symphony Is Optimized To Improve Workouts
Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track
Timed to leverage spiking tennis interest around Wimbledon 2018, July saw Roger Federer’s racket supplier Wilson release a quirky initiative that turned the tennis icon’s racket into a musical instrument. This audio marketing push saw the sports equipment brand team up with Federer and music producer Money Mark to create an original track to… Continue reading Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track
IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
Sensors, lasers and tracking linking to analytics and algorithms lay at the heart of IBM’s The Masters activation, as the US-based multinational technology and consulting giant reimagined The Masters’ digital experience through a set of internet-connected devices to capture golf ball trajectories and enable users of its app to follow the on-course action from smartphones,… Continue reading IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
Heineken & DJ Armin Van Buuren’s ‘Drink More/Dance Slow’ Social Experiment
Dance More, Drink Slow (#DMDS) is a Heineken responsible drinking campaign spanning 12 markets aimed at testing the hypothesis that the better the music, the more likely people are to hit the dance floor, and consequently drink less. The music and dance led initiative was not a classic sponsorship, but rather a partnership between… Continue reading Heineken & DJ Armin Van Buuren’s ‘Drink More/Dance Slow’ Social Experiment
NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
The 2013 National Rugby League (NRL) season is kicking off in Australia and New Zealand and is promoting itself with an integrated marketing campaign called ‘Rugby League’s Got A Hold On Me’. At the core of this multi-layered initiative, which includes fan-customisation and team tailoring elements, is a partnership between the rights owner and… Continue reading NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
