The start of October saw UK non-profit Women in Sport launch a national initiative called #TimeTogether which aims to empower mothers and daughters to reconnect and discover fresh ways to get active together with the goal of feeling happier, stronger and healthier. The initiative is built around a digital hub which offers practical guidelines and partner assets and… Continue reading Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
Tag: British Cycling
British Cycling Film Unveils ‘Lead Our Sport, Inspire Our Communities’ Strategy Launch
On 6 September British Cycling launched a flagship film unveiling its ‘Strategy To Paris 2024’ following the stunning, medal-winning success of UK cyclist at the Tokyo Olympic and Paralympic Games across track, road, BMX and mountain bikes. Voiced by British freestyle BMX star and Olympic gold medalist Charlotte Worthington and developed and produced in… Continue reading British Cycling Film Unveils ‘Lead Our Sport, Inspire Our Communities’ Strategy Launch
British Cycling Seeks To Reach 1m With Its First Festive Film About Kye Whyte’s #ChristmasBike
UK cycling body British Cycling leveraged the turn of the year to turn attention towards Tokyo 2020 with its first ever festive marketing campaign focusing on young BMX star Kye Whyte. The social spot showcase Whyte’s journey from a receiving his first bike for Christmas when he was a young child growing up in Peckham… Continue reading British Cycling Seeks To Reach 1m With Its First Festive Film About Kye Whyte’s #ChristmasBike
Women’s Tour Title Sponsor Ovo Energy Activates 2019 UK Night Ride Series
The start of July saw OVO Energy, the title sponsor of the OVO Energy Women’s Tour, roll out a campaign promoting the series’ Night Ride Event in London. The activation is spearheaded by a video which features cyclists oedalling through the city streets on a tour of London’s iconic landmarks. This spot… Continue reading Women’s Tour Title Sponsor Ovo Energy Activates 2019 UK Night Ride Series
Team Sky & British Cycling Celebrated in ‘Sky Loves Cycling’ Social Push
Sky is celebrating its sponsorship with British Cycling with a major social media push called ‘Sky Loves Cycling’. Despite the fact that its eight-year partnership with British Cycling comes to an end this year, the pay TV giant has created a social suite of Facebook, Instagram, Twitter and YouTube accounts dedicated bike riding. … Continue reading Team Sky & British Cycling Celebrated in ‘Sky Loves Cycling’ Social Push
